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Found 2 from your keywords: author=Clifton, Brian, 1969-
cover
Advanced Web Metrics with Google Analytics. Second Edition
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Clifton, Brian, 1969-

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques an…

Edition
Second Edition
ISBN/ISSN
9780470253120
Collation
-
Series Title
-
Call Number
006.3 Cli a
cover
Advanced Web metrics with Google Analytics. Third Edition
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Clifton, Brian, 1969-

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book w…

Edition
Third Edition
ISBN/ISSN
9781118168448
Collation
574 hlm p. ; 24 cm cm.
Series Title
-
Call Number
006.3 Cli a