Strategic brand management : building, measuring, and managing brand equity. …

Edition

Fifth Edition

ISBN/ISSN

9781292314969

Collation

-

Series Title

-

Call Number

658.827 Kel s

Personal Brand-Inc : Rahasia untuk Sukses dan Bertahan di Karir

Edition

-

ISBN/ISSN

9786020311777

Collation

-

Series Title

-

Call Number

658.82 Par p

Brand thinking and other noble pursuits

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily ba…

Monster loyalty : how Lady Gaga turns followers into fanatics

"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.

Brand New : The shape of brands to come

The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape

How cool brands stay hot : branding to generation Y

Learn how Generation Y thinks, feels and behaves to market to them more effectively.

60-minute brand strategist : the essential brand book for marketing professional

In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. This book offers a field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications.

Brands with character

Brands with Character showcases the strongest in brand identities employing characters to capture peoples attention. The featured designs are based on humans, animals and even anthropomorphized logos and words that reflect the unique principles and backgrounds of each brand. The identities range from sleek and modern to playful and childlike and are sure to delight and inspire. A diverse select…

Creative personal branding : The Strategy to answer - What's next?

How to combine magic and logic, creativity and business?

Aaker on branding : 20 principles that drive success

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on…

Brand portfolio strategy : creating relevance, differentiation, energy, lever…

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dov…

Brand leadership

A comprehensive exploration of strategic brand leadership, from an expert in the fastgrowing field of brandequity, uses hundreds of studies of leading firms including General Electric, to show the strategic potential of brand management in a worldbased economy.

Brand management

Edition

-

ISBN/ISSN

9793464143

Collation

310 p.

Series Title

-

Call Number

658.827 Nic b

Brand relevance: making competitors irrelevant

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these co…

Manajemen & strategi merek

Edition

-

ISBN/ISSN

9789792926699

Collation

286 p.

Series Title

-

Call Number

658.827 Tji m

Kamus brand

English-Indonesian dictionary of branding terms.

Screw business as usual

Edition

-

ISBN/ISSN

9786027870222

Collation

400 p.

Series Title

-

Call Number

658.827 Bra s

Like a virgin: rahasia bisnis yang tak diajarkan di sekolah mana pun

Buku ini adalah pelajaran bisnis ala Richard Branson. Anda tertarik memulai bisnis, meningkatkan keahlian dalam hal kepemimpinan, atau sekadar mencari inspirasi dari para pengusaha terhebat di masa kini? Branson punya jawaban untuk semua itu. Like A Virgin berisi banyak nasihat terbaik, menyaring banyak pengalaman dan wawasan mendalam yang mengantarkan Branson menjadi salah satu pemimpin bisnis…

Sukses Membangun Authentic Personal Branding

Edition

-

ISBN/ISSN

9789794422339

Collation

277 p. : 24 cm.

Series Title

-

Call Number

658.409 Ram s

Beat The Giant

On strengthening Indonesian trademarks to compete in global market.