Strategic advertising management. Fifth Edition

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Stewart's Calculus : Early Transcendentals. Fifth Edition

Edition

Fifth Edition

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Electronic media management. Fifth Edition

This edition features thorough discussions on the internet and emerging methods of distributing and receiving audio and video content, and reflects the latest information on broadcast and cable regulations and policies. it also includes a fresh batch of case studies and study questions. It also covers management theory, audience analysis, and broadcast promotion and marketing.

Pixologic zbrush 2018 : a comprehensive guide. Fifth Edition

Pixologic ZBrush 2018: A Comprehensive Guide covers all features of ZBrush 2018, which is a powerful modeling and sculpting software developed by Pixologic Inc. and is used for developing highly detailed characters for movies, games, and digital design projects. The book provides in-depth details of the concepts and explains the usage and functions of the most commonly used tools of ZBrush. In …

Introduction To Information Systems. Fifteenth Edition

O'Brien's Introduction to Information Systems 15e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text's focus is on teaching the future manager the potential effect on business of the most current IT technologies such as the Internet, Intranets, and Extranets for enterprise collaboration, and …

Script analysis for actors, directors, and designers. Fifth Edition

Script Analysis for Actors, Directors, and Designers teaches the skills of script analysis using a formalist approach that examines the written part of a play to gauge how the play should be performed and designed. Treatments of both classic and unconventional plays are combined with clear examples, end-of-chapter questions, and stimulating summaries that will allow actors, directors and design…

Sales promotion : how to create and implement campaigns that really work. Fif…

-how to be creative --

Operations and supply chain management. Fifteenth Edition

Resourceful companies today must successfully manage the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. The fifteenth edition of Operations and Supply Chain Management provides well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management. Connect is…

Television : visual storytelling and screen culture. Fifth Edition

For over two decades, Television has served as the foremost guide to television studies, offering readers an in-depth understanding of how television programs and commercials are made and how they function as producers of meaning. Author Jeremy G. Butler shows the ways in which camera style, lighting, set design, editing, and sound combine to produce meanings that viewers take away from their t…

Adolescence : an introduction. Fifteenth Edition

Edition

Fifteenth Edition

ISBN/ISSN

9780078035487

Collation

472 p. ; 28 cm.

Series Title

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Call Number

305.235 San a

Human resource management. Fifteenth Edition

For courses in Management. Modern Human Resources: Technology, Social Media, and Management Human Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologi…

Technical drawing with engineering graphics. Fifteenth Edition

The 15th edition of Giesecke's, Technical Drawing and Engineering Graphics is a comprehensive introduction and detailed reference for creating 3D models and 2D documentation drawings. Expanding on its reputation as a trusted reference, this edition expands on the role that the 3D CAD database plays in design and documentation. The text maintains its excellent integration of illustrations with t…

The Practice of Advertising. Fifth Edition

Addressing key issues in the industry, this resource presents a comprehensive overview of its components. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples as illustrations.

Database Systems : A Practical approach to design, implementation and managem…

This text includes material on distributed databases, object-oriented databases, data mining, data warehouses, multimedia databases and the Internet and provides a strong foundation in good design practice.

Human resource information systems : basics, applications, and future directi…

Edition

Fifth Edition

ISBN/ISSN

9781071808443

Collation

538 p. ; 24 cm.

Series Title

-

Call Number

658.3 Joh h

Radio production. Fifth Edition

The 5th edition of 'Radio Production' is a complete working handbook that provides comprehensive information on every aspect of producing radio programmes to a professional standard. Aimed at students, technical issues are explained in simple terms.

Mikroprosesor Intel. Edisi Kelima

Autobiography of Tan Kim Teng, a Chinese Indonesian veteran and coffee shopkeeper.

Introduction to film studies. Fifth Edition

This is a comprehensive textbook for students of cinema. It provides a guide to the main concepts used to analyse the film industry and film texts, and also introduces some of the world's key national cinemas.

Media effects research : a basic overview. Fifth Edition

Packed with current examples and the latest research available, MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW, 5e, offers a comprehensive introduction to the study of mass media's effects on society. Using an engaging personal narrative style, the author presents media theories in the context of current research findings-giving readers a clear understanding of how the effects of mass media are measu…

Fundamentals of aerodynamics. Fifth Edition

In keeping with its bestselling previous editions, Fundamentals of Aerodynamics, Fifth Edition by John Anderson, offers the most readable, interesting, and up-to-date overview of aerodynamics to be found in any text. The classic organization of the text has been preserved, as is its successful pedagogical features: chapter roadmaps, preview boxes, design boxes and summary section. Although fund…