Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Pringle, Peter K

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Electronic media management. Fifth Edition

This edition features thorough discussions on the internet and emerging methods of distributing and receiving audio and video content, and reflects the latest information on broadcast and cable regulations and policies. it also includes a fresh batch of case studies and study questions. It also covers management theory, audience analysis, and broadcast promotion and marketing.

Edition: Fifth Edition
ISBN/ISSN: 9780240808727
Collation: XV, 415 p. ; 26 cm.
Series Title: -
Call Number: 384.54 Pri e

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