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Electronic media management. Fifth Edition
This edition features thorough discussions on the internet and emerging methods of distributing and receiving audio and video content, and reflects the latest information on broadcast and cable regulations and policies. it also includes a fresh batch of case studies and study questions. It also covers management theory, audience analysis, and broadcast promotion and marketing.
- Edition
- Fifth Edition
- ISBN/ISSN
- 9780240808727
- Collation
- XV, 415 p. ; 26 cm.
- Series Title
- -
- Call Number
- 384.54 Pri e
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