Fundamentals of management : Management Myths Debunked!. Tenth Global Edition

For Principles of Management courses. The Practical Tools of Management Presented Through In-depth Practice Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest…

Advertising, promotion, and other aspects of integrated marketing communicati…

Edition

Tenth Edition

ISBN/ISSN

9781337282659

Collation

635 p. ; 28 cm.

Series Title

-

Call Number

658.82 Shi a

Behavior in organizations. Tenth Edition

Written by Jerald Greenberg, 'Behavior in Organizations' explains key managerial areas such as leadership, motivation, stress management, and management of change.

E-commerce : business, technology, society. Tenth Edition

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the tex…

Strategic market management. Tenth Edition

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections a…

Media now : understanding media culture and technology. Ninth Edition

Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to tra…

When words collide : a media writerʼs guide to grammar and style. Ninth Edition

Offering solutions for today's cross-platform, multi-media writing environment, Kessler and McDonald's WHEN WORDS COLLIDE, 9e is praised by students and instructors alike for its straightforward presentation of grammar and writing guidelines. This versatile handbook is an excellent resource for beginning students as well as seasoned media writers. It delivers concise, clear explanations and exa…

Fox and McDonald's introduction to fluid mechanics. Ninth Edition

Fox & McDonald’s Introduction to Fluid Mechanics 9th Edition has been one of the most widely adopted textbooks in the field. This highly-regarded text continues to provide readers with a balanced and comprehensive approach to mastering critical concepts, incorporating a proven problem-solving methodology that helps readers develop an orderly plan to finding the right solution and relating res…

Management Information Systems. Ninth Edition

The benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation.

Global Marketing. Ninth Global Edition

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as …

Photography. Ninth Edition

The first chapter takes the reader through the first steps of selecting and loading film, focusing and choosing a subject.

Essentials of investments. Ninth Edition

The market leading undergraduate investments textbook, Essentials of Investments, 9e by Bodie, Kane, and Marcus, emphasizes asset allocation while presenting the practical applications of investment theory. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and chall…

International management : managing across borders and cultures. Ninth Global…

For courses in international business, international management, and general management. Management Around the World: Business Strategies and Interpersonal Skills International Business is conducted around the globe across cultures, languages, traditions, and a range of economic, political, and technological landscapes. International Management: Managing Across Borders and Cultures examines the…

Marketing : real people, real choices. Ninth Edition

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really …

Applying cultural anthropology : an introductory reader. Ninth Edition

The ninth edition of Applying Anthropology: An Introductory Reader is a collection of articles that provide compelling examples of applied research in cultural anthropology. In this age of globalization and increased cultural intolerance, the basic messages of public anthropology are more important than ever. This new edition offers ten new readings that refer to contemporary social issues such…

Mirror for humanity : a concise introduction to cultural anthropology. Ninth …

Written by a prominent scholar in the field, Conrad Phillip Kottak, this concise, student-friendly, current introduction to cultural anthropology carefully balances coverage of core topics and contemporary changes in the field. While maintaining its connection with students through relevant examples, the combination of brevity, readability, and trusted content makes Mirror for Humanity a perfec…

Behavior in organizations : an experiential approach. Ninth Edition

BEHAVIOR IN ORGANIZATIONS, 9/e, by Shani and Lau, is a paperback text that takes a hands-on, experiential approach (learning-by-doing or learning-in-action) to organizational behavior. The majority of the exercises, role-playing simulations, and cases were developed in and for management training workshops. The cases themselves represent different industries and organizations around the globe w…

Concepts Of Programming Languages. Ninth Edition

This title introduces students to the main constructs of contemporary programming languages and provides the tools necessary to critically evaluate existing and future programming languages.

Operating system concepts. Ninth Edition

The ninth edition of Operating System Concepts continues to evolve to provide a solid theoretical foundation for understanding operating systems. This edition has been updated with more extensive coverage of the most current topics and applications, improved conceptual coverage and additional content to bridge the gap between concepts and actual implementations. A new design allows for easier n…

Advertising, promotion and other aspects of integrated marketing communicatio…

Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerg…