Integrated marketing communications : strategic planning perspectives. Fourth…

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Convergence marketing : Running with the centaurs

Preface: Running with the Centaur "A businessman is a hybrid of a dancer and a calculator." —Paul Valery, French Poet and Philosopher The Internet revolution didn't turn out to be anything like we thought it would be. At the end of the 1990s, the discussion of many observers, we among them, focused on the rise of the "cyberconsumer" and the emergence of "Internet marketing." At the extreme, t…

Service Marketing : People, Technology, Strategy. Sixth Edition

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

Operations Management. Ninth Pearson International Edition

This ninth edition allows students to apply what they've learned to real company challenges & best practices by offering a multitude of problems in the text & integrated case studies, including a new focus on the Darden Restaurants.

Menjadi Penjual Sukses dengan Selling Skills

Edition

-

ISBN/ISSN

979206527x

Collation

126 p.

Series Title

-

Call Number

658.82 Tei m

Basic Marketing : A global managerial approach. Sixteenth Edition

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Basic Marketing: A Marketing Strategy Planning Approach. Seventeenth Edition

Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to …

Services marketing : people, technology, strategy. Seventh Edition.

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

How to be better at¿marketing

This practical book covers all aspects of the marketing function. It sets out the fundamentals the reader needs to know to successfully market a product or service above competitors and offers case studies and examples for improving marketing techniques.

Pemasaran Jasa

Edition

-

ISBN/ISSN

9789793695112

Collation

532 p.

Series Title

-

Call Number

658.820 Tji p

The best damn sales book ever: 16 aturan meraih kesuksesan penjualan

Greshes helps salespeople create a high level of self-motivation, as well as a clearly defined focus, direction, and sense of purpose in their work. Using a simple five-step self-motivational process, readers will learn to set goals, define what they want from life and work, and get down to selling more than they ever have before.

The little book of big promotions

Brimming with ideas for promotional campaigns Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how. The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design idea…

Sukses menjadi sales supervisor hebat

"Apakah perusahaan Anda sedang mengalami penurunan penjualan? Apakah armada penjualan perusahaan Anda kocar-kacir dan tak terkontrol dengan baik? Apakah sales force Anda keluar masuk dan Anda sulit mencari sales force baru? Atau apakah perusahaan Anda akan ditutup karena tidak ada lagi sales force yang mau bergabung? Masalah-masalah itu bisa Anda selesaikan jika Anda memiliki sales supervisor y…

winning new business: kiat laris menjual dari sang master

Edition

-

ISBN/ISSN

9789792241068

Collation

174 p.

Series Title

-

Call Number

658.82 Den w

According to Kotler

According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.

Smart things to know about marketing : hal-hal cerdas yang perlu diketahui te…

Edition

-

ISBN/ISSN

9792083898

Collation

x, 326 hlm. ; 23 cm

Series Title

-

Call Number

658.81620 Mar s

The Official MIM Academy Coursebook; Service Operation

Edition

-

ISBN/ISSN

9789790751552

Collation

-

Series Title

-

Call Number

658.822 Kar t

Cluster strategy : Strategi memaksimalkan sales promotion tanpa diketahui pes…

Edition

-

ISBN/ISSN

9792213856

Collation

XVI, 182 hlm. ; 21 cm.

Series Title

-

Call Number

658.81620 Roy c

Basic marketing : A global-managerial approach

Includes bibliographical references and indexes