Prinsip-Prinsip Pemasaran Jilid 2. Edisi Ke-12

The 12 th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined,Principles of Marketingtells the st…

Prinsip-prinsip Pemasaran Jilid 1. Edisi ke-12

Edition

Edisi ke-12

ISBN/ISSN

9789790331327

Collation

370p.

Series Title

-

Call Number

658.8 Kot p

Consumer behavior: Perilaku konsumen dan strategi pemasaran. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9794117366

Collation

323 p

Series Title

-

Call Number

658.8342 Pet c

Ultimate guide to google adwords : how to access 100 million people in 10 min…

Double Your Web Traffic – Overnight! Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an …

E-marketing. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781292000411

Collation

496 p. ; 24 cm.

Series Title

-

Call Number

658.87222 Str e

Starting an Online Business All-in-One For Dummies. Second Edition

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The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…

The social media bible : tactics, tools, and strategies for business success.…

The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the…

Understanding digital marketing : marketing strategies for engaging the digit…

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this fourth edition of the best selling guide to digital marketing channels and strategy.

Marketing management. Twelfth Edition

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Business Marketing Management: B2B. Ninth Edition

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business mark…

Growth Hack: How to build virality into your business

"How To Build Virality Into Your Business And Get Your Product or Service In Front of More People..." How to grow your business using the power of the Internet. How to narrow in on your niche to laser-target your audience and use the power of the "long-tail." Building a business that will be successful for many years to come using a few simple principles. Marketing methods that successful compa…

Marketing Plan : Bagaimana Menganalisis dan Menyusunnya

Buku ini secara garis besar berisi 3 (tiga) hal, yaitu : - Pengetahuan mengenai analisis untuk menyusun marketing plan - Pengetahuan untuk mmformulasikan strategi dan rencana dalam marketing plan - Lampiran yang berisi form-form untuk melatih penyusunan marketing plan secara menyeluruh dan terarah.

Brand management : mastering research, theory and practice. Third Edition

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Lean branding : creating dynamic brands to generate conversion

Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…

Marketing and managing tourism destinations. Second Edition

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, cha…

Digital strategies : data-driven public relations, marketing, and advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…

Understanding digital marketing : marketing strategies for engaging the digit…

In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

Marketing communications : a European perspective. Seventh Edition

Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context.