Strategic management in the media : from theory to practice. Second Edition

'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich a…

Media, journalism, and communication : a student's guide

Helping students think wisely about journalism, media, and communication in a digital age, this volume examines the impact of technological advances on how we process information and connect with others.

101 Tip & Trik : Google SketchUp 6

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ISBN/ISSN

9789792736861

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Series Title

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Call Number

006.6 Ilt o

Desain web cantik dengan flash 8

Edition

-

ISBN/ISSN

9789792700008

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Series Title

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006.6 Her d

Koreksi dan Manipulasi Foto Digital

Edition

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ISBN/ISSN

9789792729733

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006.6 Cha k

Scratch 2.0 : beginner's guide : learn to program while creating interactive …

The book uses stepbystep instructions along with full code listings for each exercise. After each exercise, the author pauses to reflect, explain, and offer insights before building on the project.The author approaches the content with the belief that we are all teachers and that you are reading this book not only because you want to learn, but because you want to share your knowledge with othe…

Introduction to mass communication : media literacy and culture. Updated Eigh…

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media pr…

Social media communication : concepts, practices, data, law and ethics. Secon…

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lips…

Mass communication theory : foundations, ferment, and future. Seventh Edition

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces students to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. Plus, this text helps students develop a better understanding of media theory so they can play a role in the media industry's future. Written in an accessible writing style, th…

The dynamics of persuasion : communication and attitudes in the 21st century.…

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion …

Advertising media planning : a brand management approach. Fourth Edition

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-…

Media ethics : cases and moral reasoning. Eleventh Edition

Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensio…

Convergence culture : where old and new media collide

Addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube. This book provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms

Digital Multimedia. Third Edition.

A new edition of the bestselling book that covers the basic principles of digital multimedia Digital multimedia combines text, graphics, video, animation, sound, and other components and presents endless options and potential for computer users. This new edition of a perennial bestseller serves as an ideal foundation to the basic principles of each media type and describes their digitization an…

World trends in freedom of expression and media development : special digital…

This publication offers a groundbreaking look at recent evolutions in media freedom, independence, pluralism and journalist safety. These areas are explored in depth in each region and with respect to gender and global media. The overarching trend observed throughout the study is one of disruption brought on by technology and to a lesser extent the global economic crisis, with mixed results for…

Produsing theory in a digital world : the intersection of audiences and produ…

The netted human we may call Homo Irretitus resides in a space made possible by technologies frequently referred to as new media, social media, emerging media, and Web 2.0. Traditional conceptualizations of audiences and producers are shifting so the very making of our social practices, spaces, and contexts in this brave new world of the World Wide Web, the work of Homo Irretitus in this inters…

Framing post-cold war conflicts : the media and international intervention

Since the end of the Cold War, there have been many competing ideas about how to explain contemporary conflicts, and about how the West should respond to them. This study, newly available in paperback, examines how the media interpret conflicts and international interventions, testing the sometimes contradictory claims that have been made about recent coverage of war. Framing Post-Cold War Conf…

Melihat PT Djarum dari Kacamata Media: Kajian Analisis Wacana

Buku ini membahas tentang apa yang ingin media bentuk dalam pandangan masyarakat terkait PT Djarum melalui konstruksi pemberitaan media di tengah pro dan kontra keberadaan perusahaan rokok di lingkungan masyarakat. Hibah Daniel Susilo

Komunikasi, Media dan New Media dalam Pembangunan Daerah

Edition

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ISBN/ISSN

9786026751959

Collation

xiv, 710 p. ; 24 cm.

Series Title

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Call Number

302.2 Uni k

New Media in disruption era : a challenge for communication research, media a…

Edition

First Edition, November 2018

ISBN/ISSN

9786025681226

Collation

x, 400 p. ; 23,5 cm.

Series Title

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Call Number

302.23 Faj n