What customers like about you : adding emotional value for service excellenc…

This new and iconoclastic book explodes the conventional wisdom that competitive advantage can be obtained by relying on systems for dealing with customers.

Social media addiction in Generation Z consumers : implications for business …

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through social media; however, studies have shown the negative side of using social media heavily, particularly loneliness. Furthermore, the COVID-19 pandemic has contributed to the significant growth of social media use with Generation Z users, which has shown to cause negative psychological …

Brand experiences : building connections in a digitally cluttered world

Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success...but how? Award-winning marketer Steve Randazzo shares how he's used experiential marketing to help companies like Disney, Pepsi, and Anheuser-Bush build brand loyalty while dramatically reducing annual marketing spend.

Online consumer behavior : theory and research in social media, advertising, …

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

The objects of affection : semiotics and consumer culture

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Transmedia marketing : from film and TV to games and digital media

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through succe…

Riset Pemasaran dan Konsumen Seri : 3

Edition

-

ISBN/ISSN

9789794935378

Collation

xx, 360 p. ; 23 cm.

Series Title

-

Call Number

658.834320 Sum r

Riset Pemasaran Dan Konsumen Seri : 2

Edition

-

ISBN/ISSN

9789794934104

Collation

xiii, 370 p. ; 23 cm.

Series Title

-

Call Number

658.834320 Sum r

Trends in Tourist Behavior : New Products and Experiences from Europe

This book examines both how tourist behavior is being shaped by the new tourism products and segments that are appearing on the European market and how the tourist experience influences post-trip evaluation of destinations and of tourism and hospitality businesses. On this basis, practical implications and recommendations are highlighted that will help destination management organizations to im…

People and products : consumer behavior and product design

By examining the interface between consumer behavior and new product development, this text demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

Everydata : the misinformation hidden in the little data you consume every day

"The average person consumes approximately 30 gigabytes of data every single day, but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to correctly interpret all of the small bytes of data we consume in a day"--

The behavioral economics of brand choice

Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand choice which is relevant to both marketing practice and social science. This unique analysis reveals the causes of consumer choice that underlie patterns of brand selection; the role of price and non-price elements of the marketing mix in i…

Irrational Consumer : Perilaku Irasional yang Mempengaruhi Pengambilan Keputusan

Edition

-

ISBN/ISSN

9786022491590

Collation

-

Series Title

-

Call Number

658.8342 Ari