Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Foxall, Gordon, R

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The behavioral economics of brand choice

Foxall, Gordon, R Schrezenmaier, Teresa C

Understanding consumer choice is central to modern marketing, thought and practice. This volume presents a ground-breaking approach to the analysis of brand choice which is relevant to both marketing practice and social science. This unique analysis reveals the causes of consumer choice that underlie patterns of brand selection; the role of price and non-price elements of the marketing mix in i…

Edition: -
ISBN/ISSN: 9780230006836
Collation: xix, 292 p. ; 22 cm.
Series Title: -
Call Number: 658.8343 Fox t

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