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Managing innovation : integrating technological, market and organizational ch…
In this seventh edition, we continue our tradition of differentiating our work from that of others by developing its unique characteristics: Strong evidence-based approach to the understanding and practice of managing innovation, drawing upon thousands of research projects, and "Research Notes" on the very latest research findings. Managing Innovation had more than 11,000 citations in Google Sc…
- Edition
- Seventh Edition
- ISBN/ISSN
- 9781119713302
- Collation
- -
- Series Title
- -
- Call Number
- 658.514 Tid m
The startup owner's manual : the step-by-step guide for building a great company
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the 'Lean Startup' movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklist…
- Edition
- -
- ISBN/ISSN
- 9781119690689
- Collation
- 571 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.11 Bla s
Social media strategy : marketing, advertising, and public relations in the c…
Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…
- Edition
- Second Edition, 2019
- ISBN/ISSN
- 9781538101353
- Collation
- xvii, 352 p.
- Series Title
- -
- Call Number
- 658.872 Que s
The community manager's playbook : how to build brand awareness and customer …
Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playb…
- Edition
- -
- ISBN/ISSN
- 9781430249955
- Collation
- 316 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.81222 Per c
Food and beverage service. Tenth Edition
This revised and updated edition of our bestselling and internationally respected title is the essential reference source for trainers, practitioners and anyone working towards professional qualifications in food and beverage service. - Covers contemporary trends and issues in food and beverage service and offers broad and in-depth coverage of key concepts, skills and knowledge, with developed …
- Edition
- Tenth Edition
- ISBN/ISSN
- 9781398300156
- Collation
- 422 p. ; 27,6 cm.
- Series Title
- -
- Call Number
- 647.95 Cou f
Integrated marketing communications : strategic planning perspectives. Fifth …
Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with. KEY TOPICS: Integrated Marketing Communications: An Overview; Strategic Planning Principles; Bran…
- Edition
- Fifth Edition
- ISBN/ISSN
- 9780134270371
- Collation
- 451 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.802 Tuc i
PHP & MySQL : server-side web development (Paperbook Cover)
This book discover how these sites store information in a database (MySQL) and use the database to create the web pages. Index : page 663-668
- Edition
- Jon Duckett, 2022
- ISBN/ISSN
- 9781119149224
- Collation
- 668 p. ; 24 cm.
- Series Title
- -
- Call Number
- 005.131 Duc p
The dynamics of persuasion : communication and attitudes in the 21st century.…
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
- Edition
- Eighth Edition
- ISBN/ISSN
- 9781032515519
- Collation
- 479 p. ; 26 cm.
- Series Title
- -
- Call Number
- 153.852 Per d
The flavor bible : the essential guide to culinary creativity, based on the w…
Winner of the 2009 James Beard Book Award for Best Book: Reference and Scholarship Great cooking goes beyond following a recipe--it's knowing how to season ingredients to coax the greatest possible flavor from them. Drawing on dozens of leading chefs' combined experience in top restaurants across the country, Karen Page and Andrew Dornenburg present the definitive guide to creating "deliciousne…
- Edition
- -
- ISBN/ISSN
- 9780316118408
- Collation
- 380 p. ; 26 cm.
- Series Title
- -
- Call Number
- 641.5 Pah f
Modern Sugar Flowers: Contemporary cake decorating with elegant gumpaste flowers
In her exquisite and long-awaited debut book, you'll learn in step-by-step detail how to create modern and sophisticated, stylized sugar flowers, and how to use them to create beautiful arrangements on wedding and celebration cakes. Index : page 159
- Edition
- First edition, 2017
- ISBN/ISSN
- 9781446309339
- Collation
- 159 p. ; 28 cm.
- Series Title
- -
- Call Number
- 641.8653 But m
Social media marketing in tourism and hospitality
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content…
- Edition
- -
- ISBN/ISSN
- 9783319051819
- Collation
- xix, 163 pages : illustrations ; 25 cm
- Series Title
- -
- Call Number
- 338.4791 Min s
Technical report writing today. Tenth Edition
TECHNICAL REPORT WRITING TODAY provides thorough coverage of technical writing basics, techniques, and applications. Through a practical focus with varied examples and exercises, students internalize the skills necessary to produce clear and effective documents and reports. Project worksheets help students organize their thoughts and prepare for assignments, and Focus boxes highlight key inform…
- Edition
- Tenth Edition
- ISBN/ISSN
- 9781133607380
- Collation
- 609 p. ; 19 cm.
- Series Title
- -
- Call Number
- 808.0666 Pau t
Auditing and Assurance Services : An Integrated Approach. Eighteenth Edition
For core auditing courses. An integrated, up-to-date approach to auditing and assurance services. Auditing and Assurance Services examines the process of conducting an audit from start to finish. The text's primary objective is to illustrate auditing concepts using practical examples and real-world settings. Using key real audit decisions as their foundation, students will be able to successful…
- Edition
- Eighteenth Edition
- ISBN/ISSN
- 9781292448985
- Collation
- 944 p. ; 20 cm.
- Series Title
- -
- Call Number
- 657.4522 Are a
Marketing Research : An Applied Orientation. Sixth Edition
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780136094234
- Collation
- 929 p.
- Series Title
- -
- Call Number
- 658.8322 Mal m
Horngren's cost accounting : a managerial emphasis. Seventeenth Global Edition
For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to cons…
- Edition
- Seventeenth Global Edition
- ISBN/ISSN
- 9781292363073
- Collation
- 1024 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.151122 Hor c
Business ethics : ethical decision making and cases. Tenth Edition
Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, Tenth Edition, thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successfu…
- Edition
- Tenth Edition
- ISBN/ISSN
- 9781285423715
- Collation
- xviii, 633 pages : color illustrations ; 25 cm.
- Series Title
- -
- Call Number
- 174.421 Fer b
ERP systems for manufacturing supply chains : applications, configuration, an…
ERP Systems for Manufacturing Supply Chains: Applications, Configuration, and Performance provides insight into the core architecture, modules, and process support of ERP systems used in a manufacturing supply chain. This book explains the building blocks of an ERP system and how they can be used to increase performance of manufacturing supply chains.
- Edition
- -
- ISBN/ISSN
- 9781032474762
- Collation
- 225 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.522 Sag e
[E-BOOK] Design thinking and innovation metrics : powerful tools to manage cr…
Create, manage, and measure innovation In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you'll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manag…
- Edition
- -
- ISBN/ISSN
- 9781119983804
- Collation
- 1 online resource (393 pages) : illustrations
- Series Title
- Design thinking series
- Call Number
- 658.4094 Lew d
[E-BOOK] Money, banking, and financial markets. Second Edition
Rather self-descriptive subject matter contained herein. Of note however, is that this book is written is a readily understandable manner, cheers to the author(s) for doing so. Empower yourself, break through the asymmetric barriers of financial markets. Endow leverage to your relationships with intermediaries, or eliminate the need altogether.
- Edition
- Second Edition
- ISBN/ISSN
- 9781429244091
- Collation
- 1 volume (various pagings) : illustrations
- Series Title
- -
- Call Number
- 332 Bal m
Organizational theory, design, and change. Seventh Edition
For undergraduate and graduate courses in Organization Theory, Organizational Design, and Organizational Change/Development. Business is changing at break-neck speed so managers must be increasingly active in reorganizing their firms to gain a competitive edge. Organizational Theory, Design, and Change continues to provide students with the most up-to-date and contemporary treatment of the way …
- Edition
- Seventh Edition
- ISBN/ISSN
- 9780273765608
- Collation
- 511 p. ; 29 cm.
- Series Title
- -
- Call Number
- 658.319 Jon o
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