Campaign It! : Achieving Success Through Communication

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leadi…

The new rules of marketing & PR : how to use social media, online video, mobi…

Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.

Power pricing : how managing price transforms the bottom line

In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore

Seeking customers

Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems

Global Vision : Building new models for the corporation of the future

Edition

-

ISBN/ISSN

0071132635

Collation

xxxvi, 197 hlm. ; 23 cm.

Series Title

-

Call Number

658.84822 Dan g

How to be a better at customer care

Most companies see customer care as a vital part of their organization. This text contains hints and tips to help managers and staff organize and facilitate customer care and demonstrates how customer care in organizations large and small can grow from satifactory to excellent.

Digital marketing strategy : an integrated approach to online marketing. Thir…

Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Index : page 389-399

Brand storytelling : put customers at the heart of your brand story. Second E…

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238

Inspired Marketing

Edition

-

ISBN/ISSN

9798200648467

Collation

-

Series Title

-

Call Number

658.8 Per i

Guerrilla Marketing in 30 Days

Start Your Guerrilla Marketing Power Plan The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch you…

The definitive guide to direct and interactive marketing : how to select, rea…

Edition

-

ISBN/ISSN

9780273675204

Collation

395 p.

Series Title

-

Call Number

658.80221 Sto t

Capturing customers.com : Radical strategies for selling and marketing in a w…

From one of the most respected names in sales and marketing technology, "Capturing Customers.com" provides detailed explanations and useful illustrations of tactics for successful selling and marketing of products and services in today's wired world.

Brand bible : the complete guide to building, designing, and sustaining brands

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials an…

Five hundred social media marketing tips

CHRISTMAS 2013 EDITION

Facebook demystified : the 10 critical components of a viral fan page

Ever wondered why some pages have millions of fans, while others only have maybe a hundred? Huge fan bases, viral campaigns, and brand building via facebook isn't an accident or guesswork. This 35 page book will show you how I've engineered campaign after campaign to go viral for any brand. You'll get a look inside how to generate massive followings on facebook for yourself or your brand. Here'…

How to get to the top of google

Europe's Bestselling SEO Book Just Got Even Better!New edition re-written for 2015, including more case studies than ever before***Includes FREE Book: How to Get to the Top of Google+ Local/Google Maps******Includes FREE Expert Website, SEO & Marketing Review and Strategic Plan worth £186*** Europe's Bestselling SEO Book in History: #1 in Advertising #1 in Web Marketing #1 in Sales and Marketi…

Advertising, promotion, and other aspects of integrated marketing communicati…

Edition

Tenth Edition

ISBN/ISSN

9781337282659

Collation

635 p. ; 28 cm.

Series Title

-

Call Number

658.82 Shi a

E-commerce : business, technology, society. Tenth Edition

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the tex…

Strategic market management. Tenth Edition

Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today’s markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections a…

Global Marketing. Ninth Global Edition

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as …