Personal brands : manage your life with talent and turn it into a unique expe…

Learn how to build and manage your personal brand, with reflections on brand analysis and brand management in the commercial world

The new rules of sales and service : how to use agile selling, real-time cust…

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultan…

Global Marketing. Fifth Edition

For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.

Marketing : the core. Fifth Edition

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just w…

Successful direct marketing methods : interactive, database, and customer-bas…

Includes the latest tools and techniques needed for success in today's digital; multi-channel marketplace; this guide offers professionals a comprehensive roadmap for direct marketing success across today's multiple marketing channels. --

Brand activation : implementing the real drivers of sales and profit

Reinvent your approach to customer acquisition - understanding the real drivers of sales and profit. The concept of 'brand activation' has become an overused buzzword in the sales and marketing world. The term is bandied about as a catch-all to define anything from mass media advertising and outdoor events to digital applications and in-store point of sale. Drawing on research, industry insight…

Strategic market management : global perspectives

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional …

Massively networked : how the convergence of social media and technology is c…

Massively Networked: How the convergence of social media and technology is changing your life catches you up on the astonishing technological and social media innovations available now that can affect everything from your health, to your community, to how you think about earning a living. How you imagine your life literally matters now more than ever before. Massively Networked, a groundbreakin…

Social media marketing : a strategic approach. Second Edition

Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition emphasizes how to use social media techniques, detailed in th…

Managing customer relationships : a strategic framework. Second Edition

MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Pe…

Campaign It! : Achieving Success Through Communication

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leadi…

The new rules of marketing & PR : how to use social media, online video, mobi…

Filled with case studies and real-world examples, this guide presents up-to-date marketing strategies for using the Internet and social media to promote products and services directly to the widest audience.

Power pricing : how managing price transforms the bottom line

In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore

Seeking customers

Essays discuss communication with customers, market research, industrial selling, pricing, negotiation, sales management, and hybrid marketing systems

Global Vision : Building new models for the corporation of the future

Edition

-

ISBN/ISSN

0071132635

Collation

xxxvi, 197 hlm. ; 23 cm.

Series Title

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Call Number

658.84822 Dan g

How to be a better at customer care

Most companies see customer care as a vital part of their organization. This text contains hints and tips to help managers and staff organize and facilitate customer care and demonstrates how customer care in organizations large and small can grow from satifactory to excellent.

Digital marketing strategy : an integrated approach to online marketing. Thir…

Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Index : page 389-399

Brand storytelling : put customers at the heart of your brand story. Second E…

From this book, we learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. Index : page 233-238

Inspired Marketing

Edition

-

ISBN/ISSN

9798200648467

Collation

-

Series Title

-

Call Number

658.8 Per i

Guerrilla Marketing in 30 Days

Start Your Guerrilla Marketing Power Plan The Father of Guerrilla Marketing, Jay Conrad Levinson, and marketing master Al Lautenslager equip you with a winning 30-day plan to revolutionize your marketing without depleting your budget. Armed with a daily dose of proven guerrilla principles, and the latest tactics and tools, you can reach your marketing goals, jump-start your sales, and watch you…