Marketing 5.0: Teknologi Untuk Kemanusiaan

Edition

-

ISBN/ISSN

9786020663449

Collation

ix, 244 p. ; 21 cm.

Series Title

-

Call Number

658.8 Phi m

Digital Branding How to Successfully Build and Measure a Brand Online. Fourth…

Edition

Fourth Edition

ISBN/ISSN

9781398618428

Collation

-

Series Title

-

Call Number

658.827 Row d

Marketing management. Twelfth Edition

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Principles of strategic communication. Second Edition

Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.

Ultima Management : jurnal ilmu manajemen, volume 17, nomor 1, June 2025

This journal provides insights and perspectives for scholars, educators, students, practitioners, policy-makers and decision-makers on marketing management, operation management, financial management, human resource management, entrepreneurship and other areas related with management

Journal of Management and Business Environment (JMBE) special issue of the 9t…

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 7 no 1, July 2025

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 6 no 2, January …

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 6 no 1, July 2024

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 5 no 2, January …

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 5 no 1, July 2023

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Journal of Management and Business Environment (JMBE) volume 4 no 2, January …

The journal is intended to provide forums for academicians and practitioners to disseminating relevant, high quality research and discussing issues in the field of management and business environment.

Mastering Marketing

Everyone in business is involved in strategy, either formulating it or implementing it. Using case studies and examples of what leading companies are doing, this textbook presents the latest ideas from the world's four top business schools.

Marketing Management. Sixth Edition

Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most …

The case for b2b branding : pulling away from the business to business pack

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by rele…

HBR's 10 must reads : on strategic marketing

NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing b…

Marketing management : an Asian perspective. Sixth Edition

For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

Basic marketing : a marketing strategy planning approach. Nineteenth Edition

Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title focuses on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs.

Marketing Management. Fifteenth Global Edition

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802." ""For undergraduate and graduate courses in marketi…

Services marketing : people, technology, strategy. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781944659820

Collation

665 p. ; 28 cm.

Series Title

-

Call Number

658.822 Lov s