Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Lamons, Bob

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The case for b2b branding : pulling away from the business to business pack

THE CASE FOR B2B BRANDING: PULLING AWAY FROM THE BUSINESS-TO-BUSINESS PACK takes an in-depth look at more than 20 companies with enviable branding track records, allowing you to learn from industry's best. It also delivers an effective seven-step process for developing a strong brand in the business-to-business segment. While competition increases, product differences are fading. Backed by rele…

Edition: 1st ed
ISBN/ISSN: 0324398654
Collation: xi, 214 hlm. : ilus. ; 24 cm
Series Title: -
Call Number: 658.82721 Lam t

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