Social media strategy : marketing, advertising, and public relations in the c…

Social Media Strategy, Second Edition is a guide to marketing, advertising, and public relations in a world of social media-empowered consumers. The new edition emphasizes connections in all areas of integrated marketing and adds a new chapter on law. Fully updated real world examples and statistics make it a highly accessible text for students. Appendix: page 311-326. Glossary: page 329-341…

Social media strategy : marketing, advertising, and public relations in the c…

This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. Appendix : page 340-352. Glossary : page 353-366. Notes : page 367-422. Index : page 423-436.

Consumer behaviour in tourism. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780367495596

Collation

484 p. ; 25 cm.

Series Title

-

Call Number

658.8342 Hor c

The business of media distribution : monetizing film, tv and video content in…

"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, t…

Designing Magazines : inside periodical design, redesign, and branding

How does a designer create graphic solutions to the behind-the-scenes editorial challenges at a magazine? Designing Magazines is the complete guide to understanding the inner workings of magazines and their day-to-day management--and a great guide to using that knowledge to create visually stunning, editorially effective magazines, in both new designs and rebranding. Thirty-five experienced edi…

Build your community : turn your connections into a powerful online community

Build Your Customer Community is your step-by-step guide to start your community, delight your members, and reap the rewards. You're going to learn why smart businesses have community members telling them exactly what they want to buy, help co-develop their products with them, and use their community as a testbed for marketing ideas before any major campaign.

Global marketing and advertising : understanding cultural paradoxes. Fourth E…

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communic…

Sales promotion decision making : concepts, principles, and practice

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must delive…

Advertising and promotion : an integrated marketing communications perspectiv…

This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index

Integrated marketing communications : strategic planning perspectives. Fifth …

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with. KEY TOPICS: Integrated Marketing Communications: An Overview; Strategic Planning Principles; Bran…

Social media marketing in tourism and hospitality

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content…

Marketing Research : An Applied Orientation. Sixth Edition

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Marketing 5.0: Teknologi Untuk Kemanusiaan

Edition

-

ISBN/ISSN

9786020663449

Collation

ix, 244 p. ; 21 cm.

Series Title

-

Call Number

658.8 Phi m

Graphic artists guild handbook : pricing & ethical guidelines. Fourteenth Edi…

An indispensable resource for people who create graphic art and those who buy it. As the graphic art marketplace continues to evolve to meet the needs of both digital and print media and as clients struggle with shrinking budgets in the current economy, the need for up-to-date information on business, ethical, and legal issues is greater than ever. Find it all here in the 14th Edition.

Digital Branding How to Successfully Build and Measure a Brand Online. Fourth…

Edition

Fourth Edition

ISBN/ISSN

9781398618428

Collation

-

Series Title

-

Call Number

658.827 Row d

Sustainable marketing : the industry's role in a sustainable future

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.

Digital marketing : strategy, implementation and practice. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781292400969

Collation

534 p. ; 27 cm.

Series Title

-

Call Number

658.87202854678 Cha d

Business Essentials. Thirteenth Global Edition

Edition

Thirteenth Global Edition

ISBN/ISSN

9781292426938

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

658.22 Ebe b

Riset Pemasaran: pendekatan Terapan Jilid 1. Edisi Keempat

Berjudul asli Marketing Research, buku ini diterbitkan oleh Pearson Education pada tahun 2008. Buku tersebut disadur menjadi Riset Pemasaran oleh Penerbit Indeks dan dibuat dalam berbagai edisi, diterbitkan dalam bahasa Indonesia pada tahun 2009. Penerjemahan buku ini ke dalam berbagai bahasa menjadi bukti bahwa teori pemasaran Naresh K. Malhotra diminati dan digunakan oleh siapa saja yang tert…

Riset Pemasaran: Pendekatan Terapan Jilid 2. Edisi Keempat

Edition

Edisi Keempat

ISBN/ISSN

9789790620858

Collation

481 p. ; ill. ; 28 cm.

Series Title

-

Call Number

658.8322 Mal r