Optics. Third Edition

Edition

Third Edition

ISBN/ISSN

9780071247061

Collation

xix, 25 chapter. ; 27 cm.

Series Title

International edition

Call Number

621.3622 Gha o

How to think like the world¿s greatest marketing minds

In this work, readers learn the strategies behind names such as Phil Knoght, David Ogilvy, Philip Kotler and others who have mastered and defined the art of marketing.

OperationsNow.com : processes, value, and profitability

OperationsNow.com is an exciting new text that is distinguished in two ways from other operations management textbooks. First, the book is organized around the unique RPVR model (Resources, Processes, Value, Return-on-Investment) developed by the author. This model serves as both a design element of the text and an organizing principle for it. It was devised as a means of showing how the operat…

Organization Development and Transformation: Managing Effective Change. Sixth…

A collection of readings, this volume focuses on how people and organizations - and people in organizations - function, and how to make them function better in today's environment of rapid - and often random - change.

Consumer Behavior and Marketing Strategy. Seventh Edition

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

The marketing game! : with student CD-Rom. Third Edition

Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.

IMC : using advertising and promotion to build brands

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…

The Toyota way : 14 management principles from the world¿s greatest manufact…

Edition

-

ISBN/ISSN

9780070587472

Collation

xxii, 330 hlm. : ilus. ; 24 cm.

Series Title

-

Call Number

658.18 Lik t

Money and Capital Markets. Tenth International Edition

This book provides a thorough view of the whole financial system. All the major types of financial instruments and institutions present today are discussed, along with how and why the system of money and capital markets is changing.

CRM at the speed of light : social CRM strategies, tools, and techniques for …

Edition

Fourth Edition

ISBN/ISSN

9780071590457

Collation

662 p. ; 23 cm.

Series Title

-

Call Number

658.812 Gre c

The Rumsfeld way : leadership wisdom of a battle-hardened maverick

Analyzes Secretary of Defense Donald Rumsfeld's leadership abilities and offers examples of his leadership techniques, style, and versatitlity.

Net privacy : a guide to developing and implementing an ironclad ebusiness pr…

In this timely guide, two acknowledged experts on e-business security issues arm companies that do business online with a complete blueprint for developing and implementing a privacy plan that satisfies their customers' desire for privacy while permitting them the latitude they need to do business competitively over the Internet. 25 illustrations.

Auditing after Sarbanes-Oxley : illustrative cases

Edition

-

ISBN/ISSN

9780073526690

Collation

274 p.

Series Title

-

Call Number

657.45097322 Thi a

Trout on strategy : capturing mindshare, conquering markets

Publisher Description

What is design for six sigma?

Edition

-

ISBN/ISSN

9780071423892

Collation

87 p.

Series Title

-

Call Number

658.522 Neu w

ECommerce best practices : how to market, sell, and service customers with In…

In the increasingly competitive eCommerce market it is best practices that separate the highly profitable, high growth businesses from the "me-too" masses. Learn tools of that have been implemented over the past decade.

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

Marketing. Fifth edition

Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students e…

Auditing and assurance services : A systematic approach. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9780071284080

Collation

-

Series Title

-

Call Number

657.4522 Mes a

Management. Fourth Edition

Blending research, practical application, and imaginative writing, Arizona State University business professor Angelo Kinicki (author of Kreitner/Kinicki Organizational Behavior 10e) and writer Brian Williams (author of Williams/Sawyer Using Information Technology 7e) have created a market-leading text through highly-readable writing, an emphasis on practicality, and a unique student-centered l…