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Found 2 from your keywords: author=Olson, Jerry C
cover
Consumer Behavior and Marketing Strategy. Seventh Edition
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Peter, J PaulOlson, Jerry C

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Edition
Seventh Edition
ISBN/ISSN
9780072864878
Collation
578 p.
Series Title
McGraw-Hill/Irwin series in marketing
Call Number
658.8342 Pet c
cover
Consumer Behavior and Marketing Strategy. Eighth Edition
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Peter, J PaulOlson, Jerry C

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior

Edition
Eighth Edition
ISBN/ISSN
9780071259354
Collation
555 p.
Series Title
-
Call Number
658.8342 Pet c