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Business model generation : a handbook for visionaries, game changers, and ch…
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practiti…
- Edition
- -
- ISBN/ISSN
- 9780470876411
- Collation
- 78 p. : ill. (some col.) ; 19 x 24 cm.
- Series Title
- The Strategyzer Series
- Call Number
- 658.4 Ost b
Fundamentals of Organizational Communication: Knowledge, Sensitivity, Skills,…
Fundamentals of Organizational Communicationpresents organizational communication concepts within a unique competency-based approach that incorporates personal knowledge, interpersonal sensitivity, communication skills, and ethical values. Blending theory, analysis, and practice, this book provides an extensive introduction to major organizational communication issues, theories, and skills, ena…
- Edition
- Seventh Edition
- ISBN/ISSN
- 9780205545957
- Collation
- -
- Series Title
- -
- Call Number
- 658.4522 Zal f
Thermodynamics: An Engineering Approach. Tenth Edition
Thermodynamics is an exciting and fascinating subject that deals with energy, and thermodynamics has long been an essential part of engineering curricula all over the world. It has a broad application area ranging from microscopic organisms to common household appliances, transportation vehicles, power generation systems, and even philosophy.
- Edition
- Tenth Edition
- ISBN/ISSN
- 9781266152115
- Collation
- xxv, 948 p. ; 29 cm.
- Series Title
- -
- Call Number
- 621.4021 Cen t
Build your community : turn your connections into a powerful online community
Build Your Customer Community is your step-by-step guide to start your community, delight your members, and reap the rewards. You're going to learn why smart businesses have community members telling them exactly what they want to buy, help co-develop their products with them, and use their community as a testbed for marketing ideas before any major campaign.
- Edition
- -
- ISBN/ISSN
- 9781292329994
- Collation
- (xix, 289 pages) : illustrations
- Series Title
- -
- Call Number
- 658.812 Mil b
Global marketing and advertising : understanding cultural paradoxes. Fourth E…
Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communic…
- Edition
- Fourth Edition
- ISBN/ISSN
- 9781452257174
- Collation
- XX, 395 p.
- Series Title
- -
- Call Number
- 658.802 Moo g
Contemporary strategy analysis. Twelfth Edition
Strategy is the great work of the organization. In situations of life or death, it is the Tao of survival or extinction. Its study cannot be neglected
- Edition
- Twelfth edition
- ISBN/ISSN
- 9781394251568
- Collation
- xi, 459, G-7, I-20 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.401 Gra c
Media relations : issues and strategies. Second Edition
A thorough introduction to the essential skills of working with the media for public relations students and professionals, updated to reflect the impact of technology on mainstream media and the growing influence of social media Public relations and the media are in a time of major change as the rise of social media, altered media platforms, evolving legislative environments, and new models of …
- Edition
- Second Edition
- ISBN/ISSN
- 9781742376448
- Collation
- 291 p.
- Series Title
- -
- Call Number
- 659.20994 Joh m
Essentials of corporate communication : implementing practices for effective …
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leadi…
- Edition
- -
- ISBN/ISSN
- 9780415328265
- Collation
- xvi, 306 pages : illustrations ; 24 cm
- Series Title
- -
- Call Number
- 658.45 Rie e
Truth, lies, and advertising : the art of account planning
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
- Edition
- -
- ISBN/ISSN
- 9780471189626
- Collation
- 298 p. ; 24 cm.
- Series Title
- -
- Call Number
- 659.111 Ste t
Sales promotion decision making : concepts, principles, and practice
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must delive…
- Edition
- First Edition
- ISBN/ISSN
- 9781631570476
- Collation
- 147 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.82 Ogd s
100 ways to care a great ad
This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concep…
- Edition
- -
- ISBN/ISSN
- 9781780676456
- Collation
- 208 p. ; 26 cm.
- Series Title
- -
- Call Number
- 659.1 Col 1
Advertising and promotion : an integrated marketing communications perspectiv…
This book teaches us how organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Included Glossary, Bibliography, and Index
- Edition
- Thirteenth Edition, 2024
- ISBN/ISSN
- 9781266090608
- Collation
- xxxi, 759 p. ; 28 cm.
- Series Title
- -
- Call Number
- 659.121 Bel a
Power Electronics Circuit Analysis with PSIM®
PSIM® is an electronic circuit simulation software package, designed specifically for use in power electronics and motor drive simulations but can be used to simulate any electronic circuit. With fast simulation speed and user friendly interface, PSIM provides a powerful simulation environment to meed the user simulation and development needs. This book shows how to simulate the power electron…
- Edition
- -
- ISBN/ISSN
- 9783110740639
- Collation
- 1 online resource (XII, 594 p.).
- Series Title
- De Gruyter Textbook Ser
- Call Number
- 621.317 Asa p
Management Control Systems. Second European edition
The fully updated, second edition of Management Control Systems supports students to develop an investigative approach to implementing planning and control systems for strategic success. With strong links between theory and modern real-world practices, the new edition reflects developments in global management and business, plus contemporary design and use of management control systems. Student…
- Edition
- Second European edition
- ISBN/ISSN
- 9781526848314
- Collation
- xx, 505 pages : illustrations ; 26 cm
- Series Title
- -
- Call Number
- 658.154 Har m
Change by design : how design thinking transforms organizations and inspires …
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business
- Edition
- Revised and updated edition
- ISBN/ISSN
- 9780062856623
- Collation
- 294 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.4063 Bro c
Managing innovation : integrating technological, market and organizational ch…
In this seventh edition, we continue our tradition of differentiating our work from that of others by developing its unique characteristics: Strong evidence-based approach to the understanding and practice of managing innovation, drawing upon thousands of research projects, and "Research Notes" on the very latest research findings. Managing Innovation had more than 11,000 citations in Google Sc…
- Edition
- Seventh Edition
- ISBN/ISSN
- 9781119713302
- Collation
- -
- Series Title
- -
- Call Number
- 658.514 Tid m
The startup owner's manual : the step-by-step guide for building a great company
The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the 'Lean Startup' movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklist…
- Edition
- -
- ISBN/ISSN
- 9781119690689
- Collation
- 571 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.11 Bla s
The community manager's playbook : how to build brand awareness and customer …
Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playb…
- Edition
- -
- ISBN/ISSN
- 9781430249955
- Collation
- 316 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.81222 Per c
Food and beverage service. Tenth Edition
This revised and updated edition of our bestselling and internationally respected title is the essential reference source for trainers, practitioners and anyone working towards professional qualifications in food and beverage service. - Covers contemporary trends and issues in food and beverage service and offers broad and in-depth coverage of key concepts, skills and knowledge, with developed …
- Edition
- Tenth Edition
- ISBN/ISSN
- 9781398300156
- Collation
- 422 p. ; 27,6 cm.
- Series Title
- -
- Call Number
- 647.95 Cou f
Integrated marketing communications : strategic planning perspectives. Fifth …
Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with. KEY TOPICS: Integrated Marketing Communications: An Overview; Strategic Planning Principles; Bran…
- Edition
- Fifth Edition
- ISBN/ISSN
- 9780134270371
- Collation
- 451 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.802 Tuc i
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