Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability. The 18th Edition …
Management vividly illustrates effective management theories by incorporating the perspectives of real-life managers. Through examples, cases and hands-on exercises, you get to experience management in “action” and see how the concepts you’re reading about work in today’s dynamic business world.Featuring new co-authorship from Dr. Lori Long, the 16th Edition continues to address the evo…
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?Sustainable Marketing provides a practical guide for marketing professionals to transform their daily work, and the industry as a whole, into a force for good.
This revised and updated edition of our bestselling and internationally respected title is the essential reference source for trainers, practitioners and anyone working towards professional qualifications in food and beverage service. - Covers contemporary trends and issues in food and beverage service and offers broad and in-depth coverage of key concepts, skills and knowledge, with developed …
Buku ini merupakan adaptasi atau karya yang berfokus pada teknik komunikasi persuasif dan presentasi yang efektif dalam konteks kepemimpinan dan manajemen. Termasuk bibliografi dan index