The Management of Technology and Innovation A strategic Approach. First Edition

Are you looking for the perfect tool to guide you in today's fast paced business world? In THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH you will find an integrated text that bridges the gap between business strategy and innovation. With the combination of current theory and real-world decision making tools, you will soon be on the road to success!

Innovation management and new product development. Seventh Edition

Edition

Seventh Edition.=

ISBN/ISSN

9781292251523

Collation

54625 p.

Series Title

-

Call Number

658.575 Tro i

Innovation management and new product development. Fifth Edition

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Services marketing : people, technology, strategy. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781944659820

Collation

665 p. ; 28 cm.

Series Title

-

Call Number

658.822 Lov s

Services marketing : people, technology, strategy. Eighth Edition

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedago…

Services marketing : people, technology, strategy. Seventh Edition.

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Designing brand identity : an essential guide for the whole branding team. Fo…

Edition

Fourth Edition

ISBN/ISSN

9781118099209

Collation

-

Series Title

-

Call Number

658.827 Whe d

Designing brand identity : an essential guide for the whole branding team. Fi…

Designing Brand Identity Design/Business Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best…

Strategic brand management : building, measuring, and managing brand equity. …

Edition

Fifth Edition

ISBN/ISSN

9781292314969

Collation

-

Series Title

-

Call Number

658.827 Kel s

Delivering value with BIM : a whole-of-life approach

Introduction -- The need for regional and national leadership -- Industry-wide national case studies -- UK BIM Task Group -- US General Services Administration (GSA) -- Swedish Transport Administration (Trafikverket) -- The Australian transport and infrastructure industry -- The case for organisational leadership -- Australian early adopter case study: Queensland Department of Public Works (200…

The ultimate guide to food styling : essential lessons for creating picture-p…

This book is a practical, visually rich handbook that teaches techniques for arranging, lighting, and photographing food to make it look appealing and professional. Index : page 268-272.

The agile leader : how to create an agile business in the digital age. Second…

This book lays out clearly in eight steps how agile leaders empower their team to make decision quickly, evaluate correctly where the biggest opportunities are and mould their strategies around market dynamics and ever-changing needs. Index : page 209-216.

The cake bible. 35th anniversary edition, fully revised and updated.

This book is a definitive baking guide that offers meticulously tested, detailed recipes and techniques for a wide range of cakes—ranging from classic layer cakes to intricately decorated showstoppers—ensuring consistent, high-quality results. Index : page 667-684.

Artisan Italian baking at home : 60 authentic recipes for breads, focaccia, p…

This book will guide you through her timeless, expert methods for loaves, buns, pizzas, cakes and more with Italian bravado, as each impressive recipe is imbued with the memories of growing up in Rome and living in Milan. Index : page 154-160.

Adrian Frutiger - Typefaces : Complete Works. Second Edition.

This book is is a comprehensive monograph showcasing the life and legacy of renowned type designer Adrian Frutiger, detailing each of his typeface creations, their design development, and impact on typography. Notes : page 422-435. Index : page 438-444. Bibliography : page 445-449

User research : improve product and service design and enhance your UX resear…

This book tells how to Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods. Index: page 317-323.

Financial management : principles and applications. Fourteenth Global Edition.

This book offers a thorough overview of core financial management concepts—such as time value of money, capital budgeting, financing decisions, risk assessment, and working capital management—while illustrating their practical application in real-world business settings. Glossary : page 699-706. Index : page 707-718.

Construction project management : a complete introduction. Third Edition.

This book provides a comprehensive overview of managing construction projects, covering all phases from planning and design to execution and handover, with practical tools, techniques, and best practices for effective project delivery. Appendix : page 473-490. Glossary : page 491-508. Bibliography : page 509-517. Index: page 518-525.

Hospitality 2.0 : digital revolution in the hotel industry

This book presents a comprehensive study on the state of the industry by describing the challenges it has been dealing with, major disruptions in the recent years, effects of tech evolution, cloud computing, alternative accommodations and COVID-19, with a glimpse into what the future holds in the next 5-10 years and how we can get there faster and more efficiently.

Principles of marketing. Nineteenth Edition.

This book presents a fundamental marketing information within an innovative customer-value framework to help individuals understand how to create value and build customer relationships. Appendix : page 638-677. Glossary : page 678-688. Bibliography : page 689-737. Index : page 738-768.