Knowledge management in theory and practice. Third Edition

A new, thoroughly updated edition of a comprehensive overview of knowledge management (KM), covering theoretical foundations, the KM process, tools, and professions. The ability to manage knowledge has become increasingly important in today's knowledge economy. Knowledge is considered a valuable commodity, embedded in products and in the tacit knowledge of highly mobile individual employees. Kn…

Management Control Systems. Twelfth Edition

Management Control Systems helps students to develop the insight and analytical skills required of today's managers. Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.

Management control systems. Twelfth International Edition

Management Control Systems helps students to develop the insight and analytical skills required of today's managers. Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.

Marketing communications. Third Edition

John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this…

Marketing in Crisis : Marketing Therapy - Menyerang Pasar dan Mengambil Manfa…

Trics and marketing therapy on how to survive in the global financial crisis.

Marketing research. Eleventh Edition

This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book…

New media and public relations. Second Edition

The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control …

New Venture Creation : Entrepreneurship for the 21st century. Eighth Edition

Timmons & Spinelli's, New Venture Creation: Entrepreneurship For The 21st Century, 6/e is a perforated paperback text that covers the process of getting a new venture started, growing the venture, successfully harvesting it and starting again. Through text, case studies, and hands-on exercises, the book guides students in discovering the concepts of entrepreneurship and the competencies, skills…

New Venture Creation : Entrepreneurship for the 21st Century. Ninth edition

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way – through text, case studies, and hands-on exercises – to help readers compress their learning curves, r…

Operations and supply chain management. Fourteenth Global Edition

Operations and Supply Chain Management, as the title indicates, provides increased emphasis on supply chain management in the 13th Edition. The 13th Edition continues its market leading up-to-date coverage of service operations as well. The text includes solved examples and problems, enough cases for MBA courses to use without supplementing, and the industry leading technology support suite.

Operations Management. Ninth Pearson International Edition

This ninth edition allows students to apply what they've learned to real company challenges & best practices by offering a multitude of problems in the text & integrated case studies, including a new focus on the Darden Restaurants.

Principles of corporate finance. Eleventh Edition

Principles of Corporate Finance is the worldwide leading text that describes the theory and practice of corporate finance. Throughout the book, the authors show how managers use financial theory to solve practical problems and as a way to respond to change by showing not just how, but why companies and management act as they do. This text is a valued reference for thousands of practicing financ…

Principles of Managerial Finance. Thirteenth Global Edition

Daftar istilah dan indeks

Principles of Managerial Finance. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9789813133426

Collation

756 p. ; 25 cm.

Series Title

-

Call Number

658.1522 Git p

Public relations cases. Ninth Edition

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studi…

Public relations cases. Eighth Edition

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide…

Quantitative Analysis For Management. Tenth Edition

The authors puts an emphasis on model building and computer applications to show students how the techniques presented in the book are used in business.

Research Methods For Business : A Skill Building Approach. Eighth Edition

"Previous editions of this book have been used in various research methods courses with great success.

Startup, Indonesia! :Inspirasi & pelajaran dari para pendiri bisnis digital

On startup, a digital industry in Indonesia.

Strategic communication : an introduction

Strategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.