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Found 1 from your keywords: author=Hayes, Darrell C
cover
Public relations cases. Ninth Edition
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Hayes, Darrell C

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, 9E, International Edition presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studi…

Edition
Ninth Edition
ISBN/ISSN
9781111836825
Collation
425 p. ; 24 cm.
Series Title
-
Call Number
659.2 Hen p