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Found 1 from your keywords: author=Hendrix, Jerry A
cover
Public relations cases. Eighth Edition
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Hendrix, Jerry AHayes, Darrel C.

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide…

Edition
Eighth Edition
ISBN/ISSN
9780495567783
Collation
449 p.
Series Title
-
Call Number
659.2 Hay p