Advertising creative : strategy, copy + design. Second Edition

Allows for greater tactical discussion based on similarities within each group (e.g., the one chapter onprint combines former chapters on newspaper and magazine; broadcast merges radio and TV; and, digital addresses the expansion of on-line and off-line digital media); completely new interior design with numerous 4-color inserts to showcase sample ads; and, end-of-chapter exercises, designed fo…

Advertising creative : strategy, copy, design. Fourth Edition

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-wi…

Advertising & IMC : principles & practice. Eleventh Edition

Edition

Eleventh Edition

ISBN/ISSN

9781292262062

Collation

664 p. ; 28 cm.

Series Title

-

Call Number

659.1 Mor a

Advanced financial accounting. Tenth Edition

The Tenth Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. This edition continues to provide strong coverage of advanced accounting topics, with clarity of presentation and integrated coverage based on continuous case examples. The text i…

Advanced accounting. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781119794653

Collation

934 p. ; 26 cm.

Series Title

-

Call Number

657.04622 Jet a

Advanced Accounting. Fourth Edition

Designed for a senior level course in advanced accounting, this text delivers a balanced and detailed approach to the conceptual and technical aspects of advanced accounting. Reflective of the current state of the international accounting landscape, this new edition discusses the upcoming globalization of accounting standards with frequent references to the FASB's new Codification system and wi…

Accounting Information Systems. Ninth Edition

Gain a strong understanding of the accounting information systems and related technologies you'll use in your business career with Hall's leading ACCOUNTING INFORMATION SYSTEMS, 9E. You'll find a unique emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities of accountants as end users of systems, systems designers, and auditors. T…

Accounting Information Systems. Sixth Edition

Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Accounting information systems. Fourteenth Edition

For undergraduate and graduate courses in Accounting Information Systems (AIS). A market-leading text with the most comprehensive, flexible coverage of AIS available Accounting Information Systems delivers the most comprehensive and flexible coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual cou…

Accounting information systems. Thirteenth Edition

For undergraduate and graduate courses in AIS The market-leading text with the most comprehensive, flexible coverage of AIS available. This market-leading text delivers the most comprehensive and flexible coverage of the our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs. This new edit…

Accounting Principles. Ninth Edition

This book introduces challenging accounting concepts with examples that are familiar to the student.Including the complete text that will help students come to class better prepared for lectures and track progress throughout the course.

Human Resource Management. Ninth Edition

Overview: Human Resource Management, 9th Edition continues to present both the theoretical and practical aspects of HRM. The theoretical material is presented throughout the textbook and highlighted via a marginal glossary. The practical aspects of HRM are presented through lively and pedagogically effective examples woven throughout the text and in the end-of-chapter materials. The new edition…

Fundamentals of human resource management : content, competencies, and applic…

For introductory courses in Human Resource Management. With its brief and modular format, Fundamentals of Human Resource Management is ideal for professors who want flexibility while maintaining the integrity of the material. Dessler offers a wealth of functional examples and applications, and emphasizes the notion that all managers need basic human resource management skills. All material meet…

Fundamentals of Electric Circuits. Fourth Edition

Intended for use in the introductory circuit analysis or circuit theory course taught in electrical engineering departments. The main objective of this book is to present circuit analysis in a clear, easy-to-understand manner, with many practical applications to interest the student. Each chapter opens with either historical sketches or career information on a sub-discipline of electrical engin…

Consumer Behavior. Tenth Global Edition

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

Consumer Behavior. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9780131869608

Collation

541 p.

Series Title

-

Call Number

658.8342 Sch c

Auditing Cases. Sixth Edition

This candid and evenhanded approach to obstacles in the auditing profession, will teach students how to "think" like an auditor.Students will learn how to recognize and understand the critical factors and circumstances that determine the outcome of audits.Knapp's CONTEMPORARY AUDITING: REAL ISSUES AND CASES is the only auditing textbook that relies exclusively on 'real world'auditing cases to d…

Accounting information systems and internal control. Second Edition

Accounting Information Systems and Internal Control provides comprehensive approaches to the design and evaluation of internal control systems. In doing so, it covers both the traditional process approach that focuses on individual organizational processes, and a contemporary typology approach that focuses on different types of organizations as unique combinations of organizational processes. I…

Accounting for Decision Making and Control. Seventh Revised Edition

Accounting for Decision Making and Control provides students and managers with an understanding and appreciation of the strengths and limitations of an organizations accounting system which allows them to be more intelligent users of these systems. The 7th edition provides a framework for thinking about accounting systems and a basis for analyzing proposed changes to these systems. The text dem…

Sustainable Human Resource Management Strategies and Practices : Human Capita…

This book delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like 'Corporate Sustainability Business Strategy Context for Sustainable HRM,' 'High-Performance Sustainable Work Practices for Corporate Sustainability,' and 'Sustainable HRM for Employee Health and Well-being.'