Effective training : systems, strategies and practices. Fourth Edition

For students in training courses and practitioners interested in developing training programs. Seamlessly integrate training theory and application into your course. Effective Training: Systems, Strategies and Practices discusses the training process within an overarching framework that shows readers how training activities meet organizational needs that are both strategic and tactical in natur…

Developing the public relations campaign : a team-based approach. Second Edition

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that ac…

Developing the public relations campaign : a team-based approach. Third Edition

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process--the PIE chart--that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students thr…

Creativity for innovation management : tools and techniques for creative thin…

Edition

Second Edition

ISBN/ISSN

9781032127699

Collation

271 p. ; 24 cm.

Series Title

-

Call Number

658.4063 Gol c

Corporate information strategy and management : text and cases. Eighth Edition

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to pro…

Corporate Communication. Eighth Edition

This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication. Although the term itself is not new, the notion of it as a functional area of management equal in importance to finance, marketing, human resources (HR), and information technology (IT) is more recent. In the past 35 years, senior managers at a growing number of c…

Corporate Communication. Seventh Edition

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations.

Corporate communication. Sixth Edition

Corporate Communication, 6th Edition shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in re…

Corporate communication : a guide to theory and practice. Fourth Edition

Written specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put …

Control systems engineering. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781118170519

Collation

xvi, 919 p. ; 27 cm.

Series Title

-

Call Number

629.8 Nis c

Consumer Behaviour in Tourism. Third Edition

16 The emergence of new markets and changes in tourist demand -- Case study - The environmental activist traveller: new dimensions by Saskia Faulk -- 17 The role of information and communication technologies in tourism -- Case study - A never-ending process: the role of guest reviews online in the provision of quality service by Saskia Faulk -- Part 7 Conclusions and future -- 18 Conclusions --…

Communication technology update and fundamentals. Sixteenth Edition

For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what's in store for the future. The secret to the longevity is simple-every two years, the book is completely rewritten to ensure that it contains…

Business statistics. Fourth Global Edition

Edition

Fourth Global Edition

ISBN/ISSN

9781292269313

Collation

901 p. ; 28 cm.

Series Title

-

Call Number

650.015195 Sha b

Business research methods. Ninth Edition

Edition

Ninth Edition

ISBN/ISSN

9781305037144

Collation

670 p. ; 28 cm

Series Title

-

Call Number

658.007221 Zik b

Business research methods. Third Edition

Edition

Third Edition

ISBN/ISSN

9781473791343

Collation

402 p. ; 28 cm.

Series Title

-

Call Number

658.403072 Qui b

Business Research Methods. Twelfth Edition

Introduction to business research - The design of business research - The sources and collection of data - Analysis and presentation of data - Case index.

Business communication today. Fourteenth Edition

For courses in Business Communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering t…

Business communication today. Thirteenth Edition

For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing time…

Business communication : process and product. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9781285094069

Collation

xxiii, 619 p. ; 29 cm.

Series Title

-

Call Number

651.722 Guf b

Building construction illustrated. Fifth Edition

The classic visual guide to the basics of building construction, now with a 3D digital building model for interactive learning For over three decades, Building Construction Illustrated has offered an outstanding introduction to the principles of building construction. This new edition of the revered classic remains as relevant as ever, providing the latest information in Francis D.K. Ching's si…