Globalization is here to stay, and companies that avoid investing in emerging markets won't remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.Packed with advice and real-world examples, this volume helps you mitigate the dangers.
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and no…
Harvard Business Review on Corporate Ethics Resolving today's most pressing questions about business behavior has become a priority in today's corporate environment. In deciding how to act, managers reveal their inner values, test their commitment to those values, and ultimately shape their characters. Readers of this collection of articles will learn to identify the theoretical and practical i…
Reduce the environmental and budgetary impact of your IT infrastructure This groundbreaking work offers a complete roadmap for integrating environmentally sound techniques and technologies into your Information Systems architecture. Green IT explains how to adopt a business-driven green initiative and provides a detailed implementation plan. You will find strategies for reducing power needs, pr…
This book is a colourful, fresh, inspiring creative showcase of Germanys contemporary graphic design scene. Thirty young studios present their works personal views on "Design made in Germany". This volume includes an essay on the history of German design as well as 11 revealing interviews with established professionals of the scene.
Les campagnes qui ont révolutionné l'industrie de la publicité. Du «Think Small» de Volkswagen au «Fuelband» de Nike, en passant par le strip-tease version laverie signé Levi's et le poulet «asservi» de Burger King, ce livre revient sur l'histoire de près de 150 productions pour comprendre pourquoi et comment ceux qui «Just Do It» l'ont fait.
Bibliografi dan indeks
"Alexander and Sadiku's sixth edition of Fundamentals of Electric Circuits continues in the spirit of its successful previous editions, with the objective of presenting circuit analysis in a manner that is clearer, more interesting, and easier to understand than other, more traditional texts. Students are introduced to the sound, six-step problem solving methodology in chapter one, and are cons…
"[This book] discussed general terms and examples as financial manager, basic concept underlying corporate finance and emphasize the role of the financial manager as decision maker.'--Adapted from back cover.
The best-selling Fundamentals of Corporate Finance (FCF) has three basic themes that are the central focus of the book: 1) An emphasis on intuition—the authors separate and explain the principles at work on a common sense, intuitive level before launching into any specifics. 2) A unified valuation approach—net present value (NPV) is treated as the basic concept underlying corporate finance.…
It’s tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects. With Forms, Folds & Sizes – Revised, you can just look them up! Including updated information and new topics, this handbook provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when des…
This fully updated sixth edition of Food and Beverage Cost Control provides students and managers with a wealth of comprehensive resources and the specific tools they need to keep costs low and profit margins high. In order for foodservice managers to control costs effectively, they must have a firm grasp of accounting, marketing, and legal issues, as well as an understanding of food and bevera…
Fundamentals of Fluid Mechanics offers comprehensive topical coverage, with varied examples and problems, application of visual component of fluid mechanics, and strong focus on effective learning. The text enables the gradual development of confidence in problem solving. Each important concept is introduced in easy–to–understand terms before more complicated examples are discussed. Continu…
For the introductory finance course-undergraduate corporate finance or financial management-required at all undergraduate business schools. Get the picture and develop a fundamental understanding of finance. Students often miss the big picture, viewing finance as a set of unrelated topics, tools, and techniques. In order to help students see the big picture, this text provides an introduction t…
Valuation is at the heart of investing. A considerable part of the information for valuation is in the financial statements. Financial Statement Analysis and Security Valuation, 5 e by Stephen Penman shows students how to extract information from financial statements and use that data to value firms. The 5th edition shows how to handle the accounting in financial statements and use the financia…
Financial Statement Analysis, 9e, emphasizes effective business analysis and decision making by analysts, investors, managers, and other stakeholders of the company. It continues to set the standard (over 8 prior editions and hundreds of thousands in unit book sales) in showing students the keys to effective financial statement analysis. It begins with an overview (chapters 1-2), followed by ac…