**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subj…
Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…
In this powerful, practical book, one of the world's leading social media marketing experts shows exactly how to leverage social media marketing in a company.
You Don't Have to Be on Twitter You shouldn't be on any social media site without a clear direction or purpose. This book will help you: Decide which social media sites you need to pay attention to and the sites you can ignore. Avoid Website mistakes almost every business makes. Strengthen your reputation on Google and other 3rd party sites. Stay connected with prospects until they become custo…
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this re…
Design and implement an internal communications strategy that will improve communication, motivation and performance in your organization.
“An amazing book – top social media professionals provide the ‘inside’ tips on how they stay on top and stay organized. Filled with specific tricks, tips and strategies to cut the clutter and build your business, you really want to read this one.” --Dave Evans, Author of Social Media Marketing: An Hour a Day Revelations from Top Social Media Revolution Leaders Online marketing expert …
This book, written in an interactive format, explains the eight essential steps of win-win negotiation, how to overcome the fear of confrontation, how to assess what people are thinking and what they value, and much more.
The leading green building reference, updated with the latest advances in the field Sustainable Construction is the leading reference for the design, construction, and operation of high performance green buildings. With broad coverage including architecture, engineering, and construction, this book nevertheless delivers detailed information on all aspects of the green building process, from mat…
Learn the public-speaking secrets of the world's top minds Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking. TED—whic…
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertis…
"This textbook covers the hardware and software features of the 8051 in a systematic and step-by-step way."-back cover.
Guide to making a big impact with a modest budget
Written for both the experienced and the novice in the office world, this primer covers office design, how to ask for a raise, proper grammar, and how to better manage, communicate with, and handle people.