Principles of Auditing and Other Assurance Service. Sixteenth Edition

This textbook takes an innovative approach to basic nutrition for introductory nutrition courses. With its concise organisation that serves up concepts in manageable portions and a focus on consumerism, it provides students with the scientific foundation needed to make informed nutritional lifestyle decisions.

Principles of Advertising and IMC. Second International Edition

Edition

Second International Edition

ISBN/ISSN

9780071274623

Collation

774 p.

Series Title

-

Call Number

659.121 Dun p

Principles of marketing. Thirteenth Edition

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Principles of marketing. Twelfth Edition

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

Principles of mobile communication. Third Edition

Principles of Mobile Communication, Third Edition, is an authoritative treatment of the fundamentals of mobile communications. This book stresses the "fundamentals" of physical-layer wireless and mobile communications engineering that are important for the design of "any" wireless system. This book differs from others in the field by stressing mathematical modeling and analysis. It includes man…

Principles of Operations Management. Seventh Edition

For the core course in Operations Management. Operations Management, 7e allows students to apply what they've learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video, including a new focus on the Darden Restaurants (i.e. Olive Garden, Red Lobster, etc). A more comprehensive version is also available called Operat…

Principles of Operations Management. Eighth Edition

For undergraduate Operations Management courses. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems. Principles of Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market. The problems found in this …

Principles of strategic management. Third Edition

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate…

Principles supply chain management : a journey to discover what SCM is all about

Buku Hibah dari BI

Public relations : the profession and the practice. Second Edition

Bibliografi dan indeks

Public relation: concepts, practice and critique

This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps stude…

Public Sector Accounting. Sixth Edition

Public Sector Accounting uses an integrated approach to the study of public sector accounting by linking accounting theory and practice for each of the main areas of financial accounting, management accounting and auditing. Examples from a range of Public Sector experiences are woven into the text to illustrate the issues involved. The introduction of the book reflects managerial developments i…

Public relations writing : the essentials of style and format. Eighth Edition

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Public relations writing : the essentials of style and format. Sixth Edition

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the …

Quality Management. Third Edition

Edition

Third Edition

ISBN/ISSN

9780073662633

Collation

-

Series Title

-

Call Number

658.401322 Git q

Rahasia Sang waktu

Waktu atau masa menurut Kamus Besar Bahasa Indonesia adalah seluruh rangkaian saat ketika proses, perbuatan, atau keadaan berada atau berlangsung. Dalam hal ini, skala waktu merupakan interval antara dua buah keadaan atau kejadian, atau bisa juga merupakan lama berlangsungnya suatu kejadian. Kita tidak dapat menghentikan waktu. Jika bisa, mungkin tidak ada satupun dari kita yang pernah berbuat …

Redefining global strategy : Crossing borders in a world where differences st…

According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.

Research Methods for Business : a skill building approach. Fifth Edition

Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his ext…

Research Methods For Business : A Skill Building Approach. Fourth Edition

Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. The fourth edition will continue to be str…

Retail Management : A Strategic Approach. Eleventh Edition

Providing a balance betwen theory and practice, this guide to retail management includes useful career information and takes a strategic approach to decision making.