Contemporary Issues in Accounting. Third Edition

This edition has been updated to reflect the current challenges of the industry, with expanded coverage on ethics and sustainability. Index : page 366-371.

Leadership and Communication : Concepts, Contexts, and Tools

This book helps students gain a deeper understanding of the concepts and contexts described in each chapter, such as communication strategies, influencing techniques, communication and values, and communication and trust. Index : page 201-203.

Building brand communities : how organizations succeed by creating belonging

This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Appendix : page 193-215. Notes : page 216-226. Glossary : page 227-230. Bibliography : page 231-232. Index : page 235-244.

Analytics, data science, and artificial intelligence : systems for decision s…

This book delves into the introduction to technologies collectively called analytics (or business analytics) and the fundamental methods, techniques, and software used to design and develop these systems.

Business intelligence and analytics : systems for decision support. Tenth Edi…

Decision Support and Business Intelligence Systems provides the only comprehensive, up-to-date guide to today's revolutionary management support system technologies, and showcases how they can be used for better decision-making. The 10th edition focuses on Business Intelligence (BI) and analytics for enterprise decision support in a more streamlined book.

Design thinking for training and development : creating learning journeys tha…

This book offers a primer on design thinking, a human-centered process and problem-solving methodology that focuses on involving users of a solution in its design. Appendix : page 226-252. Bibliography : page 253-255. Index : page 257-264.

Planning, performing, and controlling projects : principles and applications

Includes bibliographical references and index

Portfolio of Inspirations: How Creative People Think, Work and Find Inspiration

Edition

-

ISBN/ISSN

9789812455260

Collation

211 p.

Series Title

-

Call Number

686.225222 Nie p

PR strategy and application : managing influence

PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Comm…

Principles of accounting. Twenty-Second Editon

Reeve/Warren/Duchac, AISE Accounting 22e for students outside of North America

Principles of Auditing and Other Assurance Service. Sixteenth Edition

This textbook takes an innovative approach to basic nutrition for introductory nutrition courses. With its concise organisation that serves up concepts in manageable portions and a focus on consumerism, it provides students with the scientific foundation needed to make informed nutritional lifestyle decisions.

Principles of Advertising and IMC. Second International Edition

Edition

Second International Edition

ISBN/ISSN

9780071274623

Collation

774 p.

Series Title

-

Call Number

659.121 Dun p

Principles of marketing. Thirteenth Edition

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.

Principles of marketing. Twelfth Edition

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics.

Principles of mobile communication. Third Edition

Principles of Mobile Communication, Third Edition, is an authoritative treatment of the fundamentals of mobile communications. This book stresses the "fundamentals" of physical-layer wireless and mobile communications engineering that are important for the design of "any" wireless system. This book differs from others in the field by stressing mathematical modeling and analysis. It includes man…

Principles of Operations Management. Seventh Edition

For the core course in Operations Management. Operations Management, 7e allows students to apply what they've learned to real company challenges and best practices by offering a multitude of problems in the text and integrated case studies on video, including a new focus on the Darden Restaurants (i.e. Olive Garden, Red Lobster, etc). A more comprehensive version is also available called Operat…

Principles of Operations Management. Eighth Edition

For undergraduate Operations Management courses. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems. Principles of Operations Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of problems on the market. The problems found in this …

Principles of strategic management. Third Edition

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate…

Principles supply chain management : a journey to discover what SCM is all about

Buku Hibah dari BI

Public relations : the profession and the practice. Second Edition

Bibliografi dan indeks