Issues in economics today

Uses a format that allows instructors and students the flexibility to choose which issues they wish to cover in their one-semester survey course. The book begins with eight core theory chapters followed by thirty-four shorter issues. Chapters can be mixed and matched to create a customized course syllabus. It also discusses issues such as sports.

OperationsNow.com : processes, value, and profitability

OperationsNow.com is an exciting new text that is distinguished in two ways from other operations management textbooks. First, the book is organized around the unique RPVR model (Resources, Processes, Value, Return-on-Investment) developed by the author. This model serves as both a design element of the text and an organizing principle for it. It was devised as a means of showing how the operat…

Organization Development and Transformation: Managing Effective Change. Sixth…

A collection of readings, this volume focuses on how people and organizations - and people in organizations - function, and how to make them function better in today's environment of rapid - and often random - change.

Internet literacy. Third Edition

"Internet Literacy, 3e helps students understand the processes behind the “flash” of the Internet and gives them the tools they need to become creators and publishers, not just consumers, of the Internet. Internet Literacy offers a comprehensive Introduction to the Internet and the World Wide Web and provides the conceptual background and the online skills needed for students to become Inte…

Consumer Behavior and Marketing Strategy. Seventh Edition

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Programming The Web : An Introduction

PROGRAMMING THE WEB by Barrie Sosinsky is designed for the 1st course in a web-programming curriculum. Students will first be exposed to the fundamentals of web programming that are used in the majority of the languages covered. It will then undercover to students the following languages: HTML, XML, Java, JavaScript, ASP, and Perl /CGI. This book ultimately lays the basic foundation for web pro…

The Economy Today. Tenth Edition

Edition

Tenth Edition

ISBN/ISSN

9780072979114

Collation

764 p.

Series Title

-

Call Number

330 Sch t

The marketing game! : with student CD-Rom. Third Edition

Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.

IMC : using advertising and promotion to build brands

IMC goes beyond most books on the market today to concentrate not only on functions but also on integration and organization - the very foundations of effective marketing. Answering questions of "when to use, how to use, and who should be involved, " it provides concrete tools and strategies for managing the ongoing dialogue between buyers and sellers, creating and sending convincing brand mess…

The Toyota way : 14 management principles from the world¿s greatest manufact…

Edition

-

ISBN/ISSN

9780070587472

Collation

xxii, 330 hlm. : ilus. ; 24 cm.

Series Title

-

Call Number

658.18 Lik t

Money and Capital Markets. Tenth International Edition

This book provides a thorough view of the whole financial system. All the major types of financial instruments and institutions present today are discussed, along with how and why the system of money and capital markets is changing.

Object-oriented Systems analysis and design Using UML. Third Edition

This book introduces students to the overall process of systems analysis and design, and specifically shows how O-O techniques can be used. It also addresses transferable skills, such as those used in fact-finding and project management.

CRM at the speed of light : social CRM strategies, tools, and techniques for …

Edition

Fourth Edition

ISBN/ISSN

9780071590457

Collation

662 p. ; 23 cm.

Series Title

-

Call Number

658.812 Gre c

The Rumsfeld way : leadership wisdom of a battle-hardened maverick

Analyzes Secretary of Defense Donald Rumsfeld's leadership abilities and offers examples of his leadership techniques, style, and versatitlity.

Net privacy : a guide to developing and implementing an ironclad ebusiness pr…

In this timely guide, two acknowledged experts on e-business security issues arm companies that do business online with a complete blueprint for developing and implementing a privacy plan that satisfies their customers' desire for privacy while permitting them the latitude they need to do business competitively over the Internet. 25 illustrations.

Auditing after Sarbanes-Oxley : illustrative cases

Edition

-

ISBN/ISSN

9780073526690

Collation

274 p.

Series Title

-

Call Number

657.45097322 Thi a

Trout on strategy : capturing mindshare, conquering markets

Publisher Description

What is design for six sigma?

Edition

-

ISBN/ISSN

9780071423892

Collation

87 p.

Series Title

-

Call Number

658.522 Neu w

ECommerce best practices : how to market, sell, and service customers with In…

In the increasingly competitive eCommerce market it is best practices that separate the highly profitable, high growth businesses from the "me-too" masses. Learn tools of that have been implemented over the past decade.

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…