The art of Marvel Doctor Strange

Get an exclusive look at the art behind one of Marvel's most visually compelling super heroes in this latest installment of the popular ART OF series of movie tie-in books! When a terrible accident befalls extraordinary surgeon Dr. Stephen Strange, he'll do anything to regain mobility in his crippled hands. His journey will take him to unbelievable realms - and bring him face-to-face with petri…

The image processing handbook. Seventh Edition

Consistently rated as the best overall introduction to computer-based image processing, The Image Processing Handbook covers two-dimensional (2D) and three-dimensional (3D) imaging techniques, image printing and storage methods, image processing algorithms, image and feature measurement, quantitative image measurement analysis, and more. Incorporating image processing and analysis examples at a…

The new marketing : Social media, email and the art of storytelling

This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand w…

The one minute sales person

In this newly released edition of one of his classic books, The One Minute Sales Person, Spencer Johnson, the author of the number one New York Times bestseller Who Moved My Cheese?, shows you how to sell your ideas, products, or services successfully! This is the book that has proved to be a must-have for the millions of people who were looking for the quickest way to improve their selling ski…

The power within : The five disciplines of personal effectiveness

The Power Within describes how the five disciplines of love, responsibility, vision, commitment, and service work together to generate personal and organizational well-being. This book is about what people do to become more purposeful, more joyful, and more at peace.

Theories of Human Communication. Eighth Edition

Apply communication theories to your own life with THEORIES OF HUMAN COMMUNICATION with InfoTrac®! With clear and accessible writing, charts that summarize the relationship among theories, and sections devoted to applications and implications, this communication text provides you with the tools you need to succeed. Studying is made easy with extensive footnotes and bibliography, excelle…

Oxford mini school dictionary & thesaurus

TheOxford Mini School Dictionary and Thesaurus is the perfect one-volume reference tool. Ideal for school bags in this handy mini format, it is packed with curriculum vocabulary, and language and writing support for primary students about to start secondary school. It is now available in a new eco-friendly cover.

Marketing for Hospitality and Tourism. Sixth Edition

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a globa…

Managing quality : integrating the supply chain. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781119883869

Collation

436 p. ; 26 cm.

Series Title

-

Call Number

658.81220 Fos m

Managing innovation : integrating technological, market and organizational ch…

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organizati…

Joining Together : Group theory and group skill. Tenth Edition

Joining Together introduces readers to the theory and research needed to understand how to make groups effective and, through exercises and thorough explanations, equips them with the skills required to apply that knowledge to practical situations. Chapters discuss the history of groups and group dynamics, the nature of experiential learning, group goals, communication within groups, leadership…

Introduction to management. Twelfth Edition

We've got you covered for Principles of Management with John Schermerhorn's Introduction to Management 12th Edition. From new cases and self-assessments to the Fast Company Video Series and Management Weekly Updates, the text and its comprehensive suite of resources promote critical thinking and active learning. Thoroughly updated while maintaining its trusted, balance of concepts and applicati…

Introduction To Management. Tenth Edition

The subject matter is carefully chosen to meet AACSB accreditation guidelines while still allowing extensive flexibility to fit various course designs and class sizes. There are many new things to look for in this edition.

Introduction to hospitality. Seventh Edition

For all introductory-level courses in hospitality Prepare students to succeed in any area of the hospitality industry Introduction to Hospitality, Seventh Edition, focuses on hospitality operations while offering a broad, comprehensive view of the world's largest industry. The text is organized into four sections: hospitality and lodging; beverages, restaurants, and managed services; tourism, r…

Interactive Services Marketing. Third Edition

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a rob…

Fundamentals of Futures and Options Markets. Eighth Edition

Edition

Eighth Edition

ISBN/ISSN

9789332536722

Collation

298 p. ; 23,5 cm.

Series Title

-

Call Number

332.6452 Hul f

Financial Statement Analysis. Ninth Edition

Financial Statement Analysis, 9e, emphasizes effective business analysis and decision making by analysts, investors, managers, and other stakeholders of the company. It continues to set the standard (over 8 prior editions and hundreds of thousands in unit book sales) in showing students the keys to effective financial statement analysis. It begins with an overview (chapters 1-2), followed by ac…

Effective writing skills for public relations. Fourth Edition

A solid grounding in the writing requirements of the PR business. The book covers a lot of ground in a complex but rewarding subject.

Creativity for innovation management : tools and techniques for creative thin…

Edition

Second Edition

ISBN/ISSN

9781032127699

Collation

271 p. ; 24 cm.

Series Title

-

Call Number

658.4063 Gol c

Consumer Behaviour in Tourism. Third Edition

16 The emergence of new markets and changes in tourist demand -- Case study - The environmental activist traveller: new dimensions by Saskia Faulk -- 17 The role of information and communication technologies in tourism -- Case study - A never-ending process: the role of guest reviews online in the provision of quality service by Saskia Faulk -- Part 7 Conclusions and future -- 18 Conclusions --…