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Found 1 from your keywords: author=Sadowsky, John
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The new marketing : Social media, email and the art of storytelling
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Sadowsky, John

This book is about the new world of marketing using the Internet. Today branding is about community and conversation. This book shows how to use storytelling, social media and email to build and engage a brand community and how to maintain a dialogue with this community. In recent years, the Internet has caused us to rethink the traditional rules and principles of branding. Yesterday, a brand w…

Edition
-
ISBN/ISSN
9781470021528
Collation
234 P
Series Title
-
Call Number
658.87222 Sad t
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