Fox & McDonald’s Introduction to Fluid Mechanics 9th Edition has been one of the most widely adopted textbooks in the field. This highly-regarded text continues to provide readers with a balanced and comprehensive approach to mastering critical concepts, incorporating a proven problem-solving methodology that helps readers develop an orderly plan to finding the right solution and relating res…
"Expand your expertise--and teach yourself the fundamentals of programming with the latest version of Visual C♯ with Visual Studio 2015. If you are an experienced software developer, you'll get all the guidance, excercises, and code you need to start building responsive, scalable Windows 10 and Universal Windows Platform applications with Visual C♯."--Back cover.
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic …
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
Blanchard presents a unified and global view of macroeconomics, enabling students to see the connections between the short-run, medium-run, and long-run.
The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
For all introductory-level courses in hospitality. The Sixth Edition of Introduction to Hospitality focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world's largest industry. Throughout, author John R. Walker invites students to share this industry's unique enthusiasm and passion. The text is organized into five sections: the hosp…
Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most …
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketin…
Diversity, and significance of the field. It shows how engineers will play a pivotal role in several of the great challenges--such as rebuilding the infrastructure and maintaining the quality of the environment--facing our country and the world today."--Publisher's description.
"Presents the fundamentals of hardware technologies, assembly language, computer arithmetic, pipelining, memory hierarchies and I/O"--Provided by publisher.
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.