Filter by
Managing corporate social responsibility : A communication approach
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around …
- Edition
- -
- ISBN/ISSN
- 9781444336450
- Collation
- 180 p.
- Series Title
- -
- Call Number
- 658.408 Coo m
PR strategy and application : managing influence
PR Strategy and Application is a comprehensive text that situates Public Relations in a context for the 21 st century, as a set of tools not just for the advertising executive and the reputation manager, but also for the activist, the diplomat, the crisis manager, and the homeland security officer.Explores the ways that PR pervades our culture and society with both positive and negative effects…
- Edition
- -
- ISBN/ISSN
- 9781405144070
- Collation
- viii, 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
PR strategy and application : managing influence
PR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Comm…
- Edition
- -
- ISBN/ISSN
- 9781405144087
- Collation
- 358 p.
- Series Title
- -
- Call Number
- 659.2 Coo p
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography