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Found 4 from your keywords: subject="Relationship marketin...
cover
Managing customer relationships : a strategic framework. Second Edition
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Peppers, Don

MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Pe…

Edition
Second Edition
ISBN/ISSN
9780470423479
Collation
512 p. ; 26 cm.
Series Title
-
Call Number
658.812 Pep m
cover
Managing customer experience and relationships : a strategic framework. Third…
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Peppers, DonRogers, Martha

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the custo…

Edition
Third Edition
ISBN/ISSN
9781119236252
Collation
XXIV, 600 p. ; 25 cm.
Series Title
-
Call Number
658.812 Pep m
cover
Advertising management in a digital environment : text and cases
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Kelley, Larry D.Sheehan, Kim Bartel

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.

Edition
-
ISBN/ISSN
9780367620745
Collation
195 p. ; 23 cm.
Series Title
-
Call Number
659.1 Kel a
cover
Good works! : marketing and corporate initiatives that build a better world--…
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Kotler, PhilipLee, NancyHessekiel, David

In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate …

Edition
-
ISBN/ISSN
9788126536665
Collation
282 p. ; 24 cm.
Series Title
-
Call Number
658.802 Kot g