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Advertising management in a digital environment : text and cases
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: Kelley, Larry D. - Sheehan, Kim Bartel -
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Managing customer relationships : a strategic framework 2nd edition
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: Peppers, Don -
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Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
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: Kotler, Philip - Lee, Nancy - Hessekiel, David -
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Managing customer experience and relationships : a strategic framework 3rd edition
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: Peppers, Don - Rogers, Martha -
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