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Good works! : marketing and corporate initiatives that build a better world--…
In this book the author, a marketing guru explains how social initiatives can help your business grow. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate …
- Edition
- -
- ISBN/ISSN
- 9788126536665
- Collation
- 282 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.802 Kot g
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