BrandingUSA 4

All aspects of branding and image building are presented. Design firms from cities across the U.S. showcase their best brand-building work. Featured are branding solutions as broad, varied and innovative as is the graphic design/branding industry.

Innovation Management and New Product Development. Fourth Edition

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.

Principles of marketing : an Asian perspective. Fourth Edition

The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia.

Innovation management and new product development. Seventh Edition

Edition

Seventh Edition.=

ISBN/ISSN

9781292251523

Collation

54625 p.

Series Title

-

Call Number

658.575 Tro i

Innovation management and new product development. Fifth Edition

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Creativity in product innovation

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templ…

Contagious: rahasia di balik produk dan gagasan yang populer

Apa yang Menjadikan Sesuatu Populer? Kalau menurut Anda iklan, coba pikir lagi. Orang tidak mendengarkan iklan; mereka mendengarkan teman. Tapi, kenapa orang bicara lebih banyak tentang produk dan gagasan tertentu dibanding yang lain? Kenapa sejumlah cerita dan rumor lebih tersebar? Dan apa yang menjadikan konten online mewabah? Jonah Berger mengungkapkan ilmu rahasia di balik getok tular dan t…

Manajemen Kualitas Produk dan Jasa

Edition

-

ISBN/ISSN

9799015715

Collation

xiii, 253 p. ; 24 cm.

Series Title

-

Call Number

658.575 Yam m

Juicing the orange : how to turn creativity into a powerful business advantage

Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.

The hero and the outlaw : building extraordinary brands through the power of …

This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows that successful branding corresponds to basic patterns of archetypes found in the unconcious mind.