Excellent Career Begins with Excellent Education

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Found 1 from your keywords: author=Mark, Margaret

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The hero and the outlaw : building extraordinary brands through the power of …

This text looks at the importance of product branding. It shows how branding works, how to manage it, and how to use branding strategically. Using studies of other powerful brands, this book shows that successful branding corresponds to basic patterns of archetypes found in the unconcious mind.

Edition: -
ISBN/ISSN: 9780071364157
Collation: 384 p. ; 24 cm.
Series Title: -
Call Number: 658.827 Mar h

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