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Found 1 from your keywords: author=Fallon, Pat
cover
Juicing the orange : how to turn creativity into a powerful business advantage
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Fallon, PatSenn, Fred

Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.

Edition
-
ISBN/ISSN
9781591399278
Collation
228 p. ; 25 cm.
Series Title
-
Call Number
658.802 Fal j
Availability1
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