Funding journalism in the digital age : business models, strategies, issues a…

Edition

-

ISBN/ISSN

9781433106781

Collation

185 p. ; 24 cm.

Series Title

-

Call Number

338.4707057220973 Kay f

Paradoks Indonesia dan Solusinya

Buku ini merupakan sebuah karya yang membedah kontradiksi tajam antara kekayaan sumber daya alam Indonesia dengan kondisi kesejahteraan rakyatnya. Buku ini berfungsi sebagai kritik sekaligus tawaran jalan keluar bagi permasalahan struktural bangsa.

OECD Digital Economy Outlook 2024 (Volume 1) : Embracing the Technology Frontier

The OECD Digital Economy Outlook 2024, Volume 1: Embracing the Technology Frontier provides new insights on key technologies that underpin the digital technology ecosystem and their impacts. Using big data and machine-learning techniques, Volume 1 provides new estimates of the growth rate of the ecosystem's core - the information and communications technology (ICT) sector.

New perspectives on construction in developing countries

"Though the challenges confronting the construction industry in developing countries have grown, current research rarely presents effective solutions. This book focuses on the generic subjects relating to the construction industry in developing countries, and provides an up-to-date insight into important new concepts and issues"--

Social media marketing. Fourth Edition

A fully updated edition of the award winning textbook for social media marketing. With new case studies on a number of brands including TikTok, Puma and Nespresso and an updated companion website, this book is a must for anyone studying social media marketing.

News for the rich, white, and blue : how place and power distort American jou…

In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future.

The AI Con: How to fight big tech’s hype and create the future we want

In this book, the authors offer a sharp, witty, and wide-ranging takedown of AI hype across its many forms. The authors show how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Included Notes and Index

Likeable social media : how to delight your customers, create an irresistible…

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketin…

The Economics and Financing of Media Companies. Second Edition

This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

Social media marketing. Third Edition

Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel Social Media Mark…

Instagram for business

SELL MORE WITH INSTAGRAM Are you ready to tap into Instagram's booming network of 600 million viable customers? With the Ultimate Guide to Instagram for Business, social media marketing expert Kim Walsh-Phillips gives you the tools you need to get your due return on investment out of Instagram. From cross-platform branding and marketing advice to practical blueprints for funneling followers, th…

Media economics : applying economics to new and traditional media

"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and…

Revitalisasi pertanian dan dialog peradaban

Revitalization of Indonesian agriculture; collection of articles.

The Future of journalism : in an age of digital media and economic uncertainty

The development of digital media has delivered innovations and prompted tectonic shifts in all aspects of journalism. The collapse of the 'advertising model' and the impact of the continuing global recession have created economic difficulties for legacy media, started a search for new business strategies, and triggered concerns about the very future of journalism. This book is essential reading…

Introduction to social media marketing : a guide for absolute beginners

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Social Media Marketing…

Media management in the age of giants : business dynamics of journalism

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of …

Media management and economics research in a transmedia environment : papers …

First Published in 2013. Routledge is an imprint of Taylor & Francis, an informa company.

A concise handbook of movie industry economics

This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to bringing the reader an up-to-date perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include estim…

The Business of Entertainment vol.3

Edition

vol 3

ISBN/ISSN

9780275998448

Collation

-

Series Title

-

Call Number

790.2 Sic b

Handbook on the economics of the media

This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors af…