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Found 2 from your keywords: author=Picard, Robert G
cover
The Economics and Financing of Media Companies. Second Edition
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Picard, Robert G

This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

Edition
Second Edition
ISBN/ISSN
9780823232574
Collation
ix, 274 p. ; 25 cm.
Series Title
-
Call Number
338.4730223 Pic e
cover
Handbook on the economics of the media
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Picard, Robert G

This Handbook explores the economic features of the media and its infrastructure to provide readers with a sophisticated understanding of the critical issues and their influence on companies, audiences and regulators. The contributors explore and explain the impact of underlying factors such as multi-sided platforms, advertising and industry structure. They assess the unique economic factors af…

Edition
-
ISBN/ISSN
9781784715175
Collation
xv, 399 p. ; 24 cm.
Series Title
-
Call Number
338.4730223 Pic h