Sales promotion decision making : concepts, principles, and practice

Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must delive…

Fear of missing out: tepat mengambil keputusan di dunia yang menyajikan terla…

FOMO: Fear of Missing Out. Tepat Mengambil Keputusan di Dunia yang Menyajikan Terlalu Banyak Pilihan. Apa yang sebenarnya kita lewatkan? FOMO, yang pertama kali muncul dalam artikel Harvard Business School, menjadi istilah global untuk kondisi tak nyaman ketika kita berpikir orang lain memiliki pengalaman yang lebih baik dan lebih kaya daripada diri kita. Diperkuat dengan maraknya media sosial,…

Quantitative analysis for management. Thirteenth Global Edition

For courses in management science and decision modeling. Foundational understanding of management science through real-world problems and solutions Quantitative Analysis for Management helps students to develop a real-world understanding of business analytics, quantitative methods, and management science by emphasizing model building, tangible examples, and computer applications. The authors of…

The marketing game! : with student CD-Rom. Third Edition

Introduction to the marketing game! - The market opportunity - Marketing department responsibilities - Submitting the marketing plan - Submitting an expanded marketing plan - Supporting the marketing plan - A new market opportunity.

Business ethics : decision making for personal integrity and social responsib…

This textbook provides a comprehensive, yet accessible introduction to the ethical issues arising in business. Glossary : page 407-414. Index : page 415-433

Financial accounting for decision makers. International Student Edition

Porter/Norton is a transitional text known for its readability, straightforwardness, decision-making focus, and the incorporation offlagship companies. The authors were careful in the new fifth edition to keep the focus on "the basics". The authors have eliminatedconfusing and redundant elements. The result is an uncluttered, straightforward, and concise financial accounting textbook.

30 minutes - to make the right decision

This is a guide to decision-making, seeking to enable the reader to make effective decisions quickly. It is part of a series of pocket guides which teach new skills within 30 minutes.

Marketing Strategy: a Decision - Focused Approach. Eighth Edition

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic …

Thinking, fast and slow

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices- fast, intuitive thinking, and slow, rational thinking. This book reveals how our minds are tripped up by error and prejudice (even when we think we are…

On Making Smart Decisions

NEW from the bestselling HBR’s 10 Must Reads series. Learn why bad decisions happen to good managers—and how to make better ones. If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common tra…

Business ethics : decision-making for personal integrity and social responsib…

"This textbook provides a comprehensive, yet accessible introduction to the ethical issues arising in business" -- Preface.

Business Intellingence roadmap ; The Complete Project Lifeycle for Decision-S…

This software will enable the user to learn about business intelligence roadmap.

Manajemen publik

On quality management in the public sector of local governments in Indonesia.

Critical Thinking and Analytical Mind: The Art of Making Decisions and Solvin…

Edition

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ISBN/ISSN

9798697463956

Collation

300 p. ; 26 cm.

Series Title

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Call Number

153.42 Daw c

Markplus on Marketing : The Second Generation

Edition

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ISBN/ISSN

9792225528

Collation

157 p.

Series Title

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Call Number

658.80222 Kar m

Data story : explain data and inspire action through story

Readers will learn to understand the story behind the data and how to influence the people with a DataStory.

Foresight for science, technology and innovation

​Decision-makers at all levels are being confronted with novel complexities and uncertainties and face long-term challenges which require foresight about long-term future prospects, assumptions, and strategies. This book explores how foresight studies can be systematically undertaken and used in this context. It explicates why and how methods like horizon scanning, scenario planning, and road…

Scarcity : Why Having Too Little Means so Much

A surprising and intriguing examination of how scarcity—and our flawed responses to it—shapes our lives, our society, and our culture

The Power Of 10-10-10

Berpikir haruslah menjadi kegiatan yang menggairahkan, menyenangkan, nikmat, dan terasa seperti permainan. Pengalaman lebih dari 25 tahun Edward de Bono menunjukkan bahwa anak-anak menikmati kegiatan berpikir. Mereka senang menggunakan otak mereka dan senang menggali berbagai macam ide. Berpikir kritis tidak akan pernah cukup. Kita juga memerlukan cara berpikir yang konstruktif, generatif, dan …

Handbook on Decision Making ; Techniques and Applications

Decision making arises when we wish to select the best possible course of action from a set of alternatives. With advancements of the digital technologies, it is easy, and almost instantaneous, to gather a large volume of information and/or data pertaining to a problem that we want to solve. For instance, the world-wi- web is perhaps the primary source of information and/or data that we often t…