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The community manager's playbook : how to build brand awareness and customer …
Companies now have the unprecedented opportunity to integrate their brand’s messaging into the everyday lives of their target audiences. But while supporting the growth of online communities should be at the top of every company’s priority list, all too often it falls by the wayside. That’s why brand strategy expert and digital marketer Lauren Perkins wrote The Community Manager’s Playb…
- Edition
- -
- ISBN/ISSN
- 9781430249955
- Collation
- 316 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.81222 Per c
Managing customer relationships : a strategic framework. Second Edition
MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Pe…
- Edition
- Second Edition
- ISBN/ISSN
- 9780470423479
- Collation
- 512 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.812 Pep m
Managing customer experience and relationships : a strategic framework. Third…
Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the custo…
- Edition
- Third Edition
- ISBN/ISSN
- 9781119236252
- Collation
- XXIV, 600 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658.812 Pep m
Customer relationship management : concepts and technologies. Third Edition
"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. Both theoretically …
- Edition
- Third Edition
- ISBN/ISSN
- 9781138789838
- Collation
- -
- Series Title
- -
- Call Number
- 658.812 But c
CRM in real time : empowering customer relationships
This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer fo…
- Edition
- -
- ISBN/ISSN
- 9780910965804
- Collation
- 368 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.812 Gol c
The social customer : how brands can use social CRM to acquire, monetize, and…
"The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content." —JEFFREY GITOMER, author of The Little Red Book of Selling and Socia…
- Edition
- -
- ISBN/ISSN
- 9780071759182
- Collation
- 279 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.812 Met s
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