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Strategic brand management : building, measuring, and managing brand equity
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: Keller, Kevin Lane - Swaminathan, Vanitha -
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Strategic brand management : building, measuring, and managing brand equity
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: Keller, Kevin Lane - Swaminathan, Vanitha -
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Brand storytelling: put customers at the heart of your brand story 2nd Ed.
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: Rodriguez, Miri -
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Designing brand identity : a comprehensive guide to the world of brands and branding
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: Wheeler, Alina - Meyerson, Rob -
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The Origin Of Brands
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: Ries, Laura - Ries, Al -
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Designing brand identity : an essential guide for the whole branding team
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: Wheeler, Alina -
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Designing brand identity : an essential guide for the whole branding team, 4th edition
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: Wheeler, Alina -
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The Brand Handbook
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: Olins, Wally -
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The power of brands : teknik mengelola brand equity dan strategi pengembangan merek plus analisis kasus dengan SPSS
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: Rangkuti, Freddy -
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Building strong brands
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: Aaker, David A. -
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BrandingUSA 4
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: Pedersen, B. Martin -
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Brand thinking and other noble pursuits
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: Millman, Debbie - Walker, Rob -
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Monster loyalty : how Lady Gaga turns followers into fanatics
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: Huba, Jackie -
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Brand New : The shape of brands to come
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: Olins, Wally -
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How cool brands stay hot : branding to generation Y
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: Bergh, Joeri Van den -
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60-minute brand strategist : the essential brand book for marketing professional
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: Mootee, Idris -
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Brands with character
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: Basheer Graphic Books -
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Creative personal branding : The Strategy to answer - What's next?
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: Salenbacher, Jurgen -
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Aaker on branding : 20 principles that drive success
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: Aaker, David -
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
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: Aaker, David A. -
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