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Principles of strategic communication. Second Edition
Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.
- Edition
- Second Edition, 2026
- ISBN/ISSN
- 9781032626284
- Collation
- 360 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.802 Hol p
Starting a practice : a plan of work. Second Edition
The second edition of the popular Starting a Practice: A Plan of Work is a fully revised and updated guide to planning, setting up and running your architectural practice. Mapped to the RIBA Plan of Work 2013, it approaches starting a business as if it were a design project complete with briefing, sketch layouts and delivery. Comprehensive, accessible and easy to use, Starting a Practice provid…
- Edition
- Second Edition
- ISBN/ISSN
- 9781859465806
- Collation
- 164 p. ; 25 cm.
- Series Title
- -
- Call Number
- 720.68 Fox s
Lean branding : creating dynamic brands to generate conversion
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…
- Edition
- -
- ISBN/ISSN
- 9781492054191
- Collation
- 272 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Bus l
Entrepreneurship : successfully launching new ventures. Sixth Global Edition
For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily re…
- Edition
- Sixth Global Edition
- ISBN/ISSN
- 9781292255330
- Collation
- 617 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.421 Bar e
Business principles and management. Twelfth Edition
BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore…
- Edition
- Twelfth Edition
- ISBN/ISSN
- 9780538444682
- Collation
- 723 p. ; 29 cm.
- Series Title
- -
- Call Number
- 650 Shi b
Digital strategies : data-driven public relations, marketing, and advertising
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
- Edition
- -
- ISBN/ISSN
- 9780190925390
- Collation
- 249 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Lut d
Entrepreneurial finance. Seventh Edition
Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.
- Edition
- Seventh Edition
- ISBN/ISSN
- 9789814986229
- Collation
- 696 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.15 Lea e
Principles of strategic communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…
- Edition
- -
- ISBN/ISSN
- 9780367426316
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Hol p
Business acumen for strategic communicators : a primer
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas a…
- Edition
- First edition
- ISBN/ISSN
- 9781838676629
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Rag b
The Business of Design : Balancing Creativity and Profitability. Revised + up…
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is wri…
- Edition
- Revised + updated [edition]
- ISBN/ISSN
- 9781616899981
- Collation
- -
- Series Title
- -
- Call Number
- 745.2068 Gra b
Meeting the ethical challenges of leadership : casting light or shadow. Seven…
The seventh edition of Meeting the Ethical Challenges of Leadership: Casting Light or Shadow explores the ethical demands of leadership and the dark side of leadership.
- Edition
- Seventh International Student edition
- ISBN/ISSN
- 9781071807477
- Collation
- -
- Series Title
- -
- Call Number
- 303.34 Joh m
Business Research Methods. 2025 Release
Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. Included Appendix, Glos…
- Edition
- 2025 Release
- ISBN/ISSN
- 9781265213749
- Collation
- 682 p. ; 29,5 cm.
- Series Title
- -
- Call Number
- 658.007221 Sch b
Unlock The Z-Power: Strategi karier sukses Gen Z, dari nol
Roadmap yang berisi 10 strategi untuk gen Z dalam menavigasi karier sukses dari nol.Gen Z adalah generasi yang lahir di rentang tahun 1997-2012 Termasuk bibliografi
- Edition
- -
- ISBN/ISSN
- 9786235237985
- Collation
- vii, 248 p. ; 21 cm.
- Series Title
- -
- Call Number
- 650.1 Aje u
The innovator's dilemma : when new technologies cause great firms to fail. Th…
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still l…
- Edition
- Third Edition
- ISBN/ISSN
- 9781633691780
- Collation
- 253 p. ; 22 cm.
- Series Title
- -
- Call Number
- 658 Chr i
Managing quality : integrating the supply chain. Sixth Edition
For courses in Quality Management. Navigating Quality Management With A Unifying Framework Foster's Managing Quality: Integrating the Supply Chain, Sixth Edition offers students a thorough introduction to quality management by presenting a supply chain theme as the unifying framework for quality improvement. The supply chain thread enhances the integration of systems with customers, suppliers, …
- Edition
- Sixth Edition
- ISBN/ISSN
- 9781292154213
- Collation
- 475 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.4013 Fos m
Digital business and E-commerce management : strategy, implementation and pra…
This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. Included Glossary and Index
- Edition
- Eighth Edition
- ISBN/ISSN
- 9781292725833
- Collation
- XXIV, 638 p. ; 27 cm.
- Series Title
- -
- Call Number
- 658.8421 Cha d
The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Gre…
n this [book]...innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. Included Index
- Edition
- -
- ISBN/ISSN
- 9781647826765
- Collation
- xiv, 291 p. ; 25 cm.
- Series Title
- -
- Call Number
- 658 Chr i
Research methods for business students. Ninth edition
This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. Included Appendix, Glossary, and Index
- Edition
- Ninth edition
- ISBN/ISSN
- 9781292402727
- Collation
- xxvii, 860 p. ; 27 cm.
- Series Title
- -
- Call Number
- 650.07222 Sau r
Exponential organizations ExO 2.0 : the new playbook for 10x growth & impact
Included Glossary, Appendix, and Index
- Edition
- -
- ISBN/ISSN
- 9781636801780
- Collation
- xxvi, 440 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.4062 Ism e
Digital Comunication Management : theories and practices for a global and vol…
The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. Includes Index
- Edition
- First edition, 2026
- ISBN/ISSN
- 9781032671307
- Collation
- xv, 377 p. ; 24,5 cm.
- Series Title
- -
- Call Number
- 658.45 Bad d
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