Lean branding : creating dynamic brands to generate conversion

This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.

Entrepreneurship : successfully launching new ventures. Sixth Global Edition

For courses in entrepreneurship.Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business.

Business principles and management. Twelfth Edition

Introduce your students to today's critical business management concepts and principles in a realistic, investigative, and enriching manner with Business Principles and Management. Explore the global dimension of business and possible career opportunities and bring the world of business to the classroom. Business Principles and Management combines fundamental concepts with a strong lesson-based…

Digital strategies : data-driven public relations, marketing, and advertising

Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…

Entrepreneurial finance. Seventh Edition

Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.

Principles of strategic communication

Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…

Business acumen for strategic communicators : a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you

The Business of Design : Balancing Creativity and Profitability. Revised + up…

Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working fro…

Meeting the ethical challenges of leadership : casting light or shadow. Seven…

Ethics is at the heart of leadership. All leaders assume ethical burdens and must make every effort to make informed ethical decisions and foster ethical behavior among followers. This book explores the ethical demands of leadership and the dark side of leadership, and help readers make ethical decisions, lead with integrity, and create an ethical culture

Business Research Methods. 2025 Release

Business Research Methods offers a wealth of content designed to enhance the learning experience for both faculty and students. With comprehensive summaries aligned to learning objectives, the material is accessible and relevant. Multipurpose discussion questions invite lively classroom conversations, drawing on real-world business situations to deepen understanding. Included Appendix, Glos…

Unlock The Z-Power: Strategi karier sukses Gen Z, dari nol

Roadmap yang berisi 10 strategi untuk gen Z dalam menavigasi karier sukses dari nol.Gen Z adalah generasi yang lahir di rentang tahun 1997-2012 Termasuk bibliografi

The innovator's dilemma : when new technologies cause great firms to fail. Th…

Edition

Third Edition

ISBN/ISSN

9781633691780

Collation

253 p. ; 22 cm.

Series Title

-

Call Number

658 Chr i

Managing quality : integrating the supply chain. Sixth Edition

Edition

Sixth Edition

ISBN/ISSN

9781292154213

Collation

475 p. ; 26 cm.

Series Title

-

Call Number

658.4013 Fos m

Digital business and E-commerce management : strategy, implementation and pra…

This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. Included Glossary and Index

The Innovator's Dilemma, with a New Foreword: When New Technologies Cause Gre…

n this [book]...innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right yet still lose market leadership. Now with a foreword by Marc Benioff, the cofounder and CEO of Salesforce, Christensen explains why most companies miss out on new waves of innovation. Included Index

Research methods for business students. Ninth edition

This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. Included Appendix, Glossary, and Index

Exponential organizations ExO 2.0 : the new playbook for 10x growth & impact

Included Glossary, Appendix, and Index

Digital Comunication Management : theories and practices for a global and vol…

The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. Includes Index

Sustainable supply chains : a research-based textbook on operations and strat…

This book is primarily intended to serve as a research-based textbook on sustainable supply chains for graduate programs in business, management, industrial engineering, and industrial ecology, but should also be of interest to researchers in the broader sustainable supply chain space, whether from the operations management and industrial engineering side or more from the industrial ecology and…

Understanding social entrepreneurship : the relentless pursuit of mission in …

Understanding Social Entrepreneurship is the leading textbook that provides students with a comprehensive overview of the field. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship into the social sector to present innovative solutions to today’s vexing social issues.