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Strategic brand management : building, measuring, and managing brand equity. …
This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.
- Edition
- Third Edition
- ISBN/ISSN
- 9780132336222
- Collation
- 692 p.
- Series Title
- -
- Call Number
- 658.82722 Kel s
Doing big business on the Internet. Second Edition
Opportunities abound for entrepreneurs to revitalize an already existing business or create a totally new enterprise using the vast resources of the Internet. This second edition helps readers determine and then target their market, providing a thorough analysis of the most up-to-date tools and services they can use to operate a successful Internet business. The key steps to setting up and oper…
- Edition
- Second Edition
- ISBN/ISSN
- 9781551801193
- Collation
- xxi, 181 p. ; 25 cm.
- Series Title
- -
- Call Number
- 650.0285467821 Hur d
New Venture Creation : Entrepreneurship for the 21st Century. Tenth Internati…
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduc…
- Edition
- Tenth International Student Edition
- ISBN/ISSN
- 9789814577465
- Collation
- XX, 484 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.114122 Spi n
Mathematics For Economics and Business. Sixth Edition
Do you need to brush up on your mathematical skills to truly excel in your economics or business course? If you want to increase your confidence in mathematics, then this is the perfect book for you. With its friendly and informal style, this market leading text breaks down topics into short sections making each new technique you learn seem less daunting. Offering you the chance at every opport…
- Edition
- Sixth Edition
- ISBN/ISSN
- 9780273722168
- Collation
- 569 p.
- Series Title
- -
- Call Number
- 512.02433922 Jac m
The Practice Of Business Communication. First Canadian Edition
This new text, The Practice of Business Communication, completes the trio of pedagogical approaches offered in the Canadian Guffey series by foregrounding the more student-centred/active learning Problem Based Learning method. In Problem Based Learning, a real-world problem is posed that students try to solve using the skills they currently have as communicators. The problem is designed to get …
- Edition
- First Canadian Edition
- ISBN/ISSN
- 9780176251550
- Collation
- 366 p.
- Series Title
- -
- Call Number
- 651.7 Guf t
The Digital Transformation of SMEs by OECD
SMEs make the most of the industrial fabric in many countries and regions, they create jobs (most jobs sometimes) and are the cement of inclusive and sustainable societies. The SME digital gap has increased inequalities among people, places and firms, and there are concerns that the benefits of the digital transformation could accrue to early adopters, further broadening these inequalities.
- Edition
- -
- ISBN/ISSN
- 9789264392458
- Collation
- 272 p. ; 28 cm.
- Series Title
- OECD studies on SMEs and entrepreneurship
- Call Number
- 338.642 Org d
The Business Model Navigator : The strategies behind the most successful comp…
The Business Model Navigator allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, all…
- Edition
- Third Edition
- ISBN/ISSN
- 9781292480701
- Collation
- 464 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.11 Gas b
Dynamic capabilities : foundational concepts
This Element relates the dynamic capabilities framework to important concepts from the business and economics literature, demonstrating how it applies to today's business challenges. It also offers a capabilities perspective on a theory of the firm. Most existing theories of the firm caricature today's business enterprise.
- Edition
- -
- ISBN/ISSN
- 9781009562744
- Collation
- 86 p. ; 23 cm.
- Series Title
- Cambridge elements
- Call Number
- 658.4012 Tee d
Digital transformation : understanding business goals, risks, processes, and …
Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all …
- Edition
- -
- ISBN/ISSN
- 9781805110606
- Collation
- xvii, 302 p. ; 23,5 cm.
- Series Title
- -
- Call Number
- 658.4062 Cös d
Business Intelligence and Big Data : Drivers of Organizational Success
Business Intelligence and Big Data: Drivers of Organizational Success examines how the success of an organization largely depends on the ability to anticipate and quickly respond to challenges from the market, customers, and other stakeholders. Success is also associated with the potential to process and analyze a variety of information and the means to use modern information and communication …
- Edition
- First Edition
- ISBN/ISSN
- 9780367622794
- Collation
- 178 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.472 Ols b
Principles of strategic communication. Second Edition
Principles of Strategic Communication, Second Edition is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading and sample test questions.
- Edition
- Second Edition, 2026
- ISBN/ISSN
- 9781032626284
- Collation
- 360 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.802 Hol p
Starting a practice : a plan of work. Second Edition
The second edition of the popular Starting a Practice: A Plan of Work is a fully revised and updated guide to planning, setting up and running your architectural practice. Mapped to the RIBA Plan of Work 2013, it approaches starting a business as if it were a design project complete with briefing, sketch layouts and delivery. Comprehensive, accessible and easy to use, Starting a Practice provid…
- Edition
- Second Edition
- ISBN/ISSN
- 9781859465806
- Collation
- 164 p. ; 25 cm.
- Series Title
- -
- Call Number
- 720.68 Fox s
Lean branding : creating dynamic brands to generate conversion
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You'll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for bu…
- Edition
- -
- ISBN/ISSN
- 9781492054191
- Collation
- 272 p. ; 23 cm.
- Series Title
- -
- Call Number
- 658.827 Bus l
Entrepreneurship : successfully launching new ventures. Sixth Global Edition
For courses in entrepreneurship. Teach the Entrepreneurial Process through Real-World Examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily re…
- Edition
- Sixth Global Edition
- ISBN/ISSN
- 9781292255330
- Collation
- 617 p. ; 28 cm.
- Series Title
- -
- Call Number
- 658.421 Bar e
Business principles and management. Twelfth Edition
BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore…
- Edition
- Twelfth Edition
- ISBN/ISSN
- 9780538444682
- Collation
- 723 p. ; 29 cm.
- Series Title
- -
- Call Number
- 650 Shi b
Digital strategies : data-driven public relations, marketing, and advertising
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the fie…
- Edition
- -
- ISBN/ISSN
- 9780190925390
- Collation
- 249 p. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 Lut d
Entrepreneurial finance. Seventh Edition
Using an inviting presentation, this book emphasizes sound financial management practices as you learn how to secure financing, use business cash flow models and strategically position your early-stage company. You also learn to interact effectively with financial institutions and regulatory agencies that can impact venture growth and ensure liquidity for investors.
- Edition
- Seventh Edition
- ISBN/ISSN
- 9789814986229
- Collation
- 696 p. ; 26 cm.
- Series Title
- -
- Call Number
- 658.15 Lea e
Principles of strategic communication
Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them t…
- Edition
- -
- ISBN/ISSN
- 9780367426316
- Collation
- -
- Series Title
- -
- Call Number
- 658.802 Hol p
Business acumen for strategic communicators : a primer
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas a…
- Edition
- First edition
- ISBN/ISSN
- 9781838676629
- Collation
- -
- Series Title
- -
- Call Number
- 658.45 Rag b
The Business of Design : Balancing Creativity and Profitability. Revised + up…
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is wri…
- Edition
- Revised + updated [edition]
- ISBN/ISSN
- 9781616899981
- Collation
- -
- Series Title
- -
- Call Number
- 745.2068 Gra b
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