Advertising management in a digital environment : text and cases

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management Index : page 189-195.

Creative advertising : ideas and techniques from the world's best campaigns. …

Edition

New Edition

ISBN/ISSN

9780500287330

Collation

251 p. ; 29 cm.

Series Title

-

Call Number

741.67 Pri c

Basic advertising 02 : art direction

Edition

-

ISBN/ISSN

9782940411214

Collation

183 p. ; 24 cm.

Series Title

-

Call Number

659.1045 Mah b

Strategic writing : multimedia writing for public relations, advertising, and…

Edition

Fourth Edition

ISBN/ISSN

9781138037120

Collation

348 p. ; 26 cm.

Series Title

-

Call Number

808.06665 Mar s

The art of voice acting : the craft and business of performing for voiceover.…

Edition

Fifth Edition

ISBN/ISSN

9780415736978

Collation

464 p. ; 23 cm.

Series Title

-

Call Number

791.4502 Alb a

Social Media Marketing. Fifth Edition

This book tells about social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success Bibliography : page 419-438. Index : page 439-447

Contemporary advertising and integrated marketing communications. Seventeenth…

Edition

Seventeenth Edition

ISBN/ISSN

9781266128882

Collation

704 p. ; 28 cm.

Series Title

-

Call Number

659.1 Wei c

Digital Creative & Information and Communication Technology Industries

Edition

-

ISBN/ISSN

9789791624817

Collation

vii, 400 p. ; 27 cm.

Series Title

-

Call Number

659.144 Uto d

Digital cultures : understanding new media

Edition

-

ISBN/ISSN

9780335221974

Collation

-

Series Title

-

Call Number

659.144 Cre d

Marketing communications. Third Edition

Edition

Third Edition

ISBN/ISSN

9781526446893

Collation

-

Series Title

-

Call Number

658.802 Ega m

Media Now : Understanding Media, Culture, and Technology. Seventh Edition

Edition

Seventh Edition

ISBN/ISSN

9781439082652

Collation

-

Series Title

-

Call Number

324.73 Str m

The Idea Writers Copywriting in a New Media and Marketing Era

Edition

-

ISBN/ISSN

9780230613881

Collation

213 p.

Series Title

-

Call Number

659.144 Iez t

Advertising and Promotion: An Integrated marketing communications perspective…

Edition

Sixth Edition

ISBN/ISSN

9780071240437

Collation

779 p. ; 27 cm.

Series Title

-

Call Number

659.121 Bel a

Advertising. Fourth Edition

Edition

Fourth Edition

ISBN/ISSN

9780273634355

Collation

394 p. ; 24 cm.

Series Title

-

Call Number

659.1 Jef a

Advanced Google AdWords. Third Edition

Edition

Third Edition

ISBN/ISSN

9781118819562

Collation

657 p. ; 24 cm.

Series Title

-

Call Number

658.8720285536 Ged a

Designing brand identity : a comprehensive guide to the world of brands and b…

Edition

Sixth edition

ISBN/ISSN

9781119984818

Collation

352 p. ; 26 cm.

Series Title

-

Call Number

658.827 Whe d

Advertising Now Tv Commercials

Edition

-

ISBN/ISSN

9783822840290

Collation

-

Series Title

-

Call Number

659.144 Wie a

Permission Marketing : Turning Strangers into Friends, and Friends into Custo…

Edition

-

ISBN/ISSN

0684856360

Collation

-

Series Title

-

Call Number

658.562 God p

Principles of advertising : a global perspective. Second Edition

Edition

Second Edition

ISBN/ISSN

9780789023001

Collation

427 p. ; 22 cm.

Series Title

-

Call Number

659.1 Lee p

Advertising and societies : global issues. Second Edition

Edition

Second Edition

ISBN/ISSN

9781433103858

Collation

249 p.

Series Title

-

Call Number

659.1042 Fri a