The classic visual guide to the basics of building construction, now with a 3D digital building model for interactive learning For over three decades, Building Construction Illustrated has offered an outstanding introduction to the principles of building construction. This new edition of the revered classic remains as relevant as ever, providing the latest information in Francis D.K. Ching's si…
"Broadcast News Handbook will make students and professionals better writers and better broadcast journalists.
Updated in its 5th edition, Papper's Broadcast News and Writing Stylebook is the first and most widely used handbook in broadcast news. This book clearly and concisely outlines the rules of broadcast news writing, reporting, grammar, style, and usage. With chapter-by-chapter coverage of story types, from business stories to crime and legal reporting, education, government, health, the environme…
Papper's Broadcast News and Writing Stylebook is the go-to handbook in broadcast news, and with the updates in the 6th edition, it is sure to continue this legacy. Through clear and concise chapters, this text provides the fundamental rules of broadcast news writing. It covers various fields across the board, including crime and government, weather, education, health, and sports. Within each fi…
Allows for greater tactical discussion based on similarities within each group (e.g., the one chapter onprint combines former chapters on newspaper and magazine; broadcast merges radio and TV; and, digital addresses the expansion of on-line and off-line digital media); completely new interior design with numerous 4-color inserts to showcase sample ads; and, end-of-chapter exercises, designed fo…
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-wi…
“An eminently useful text for television and Web journalism. No other text does such thorough job of integrating new media into traditional TV reporting. The authors' blog is a great way to keep updated and introduce current material into the class, and the online interactive workbook has some truly inventive exercises.” - Michael Cremedas, Syracuse University This fully updated Third Editi…
The Tenth Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. This edition continues to provide strong coverage of advanced accounting topics, with clarity of presentation and integrated coverage based on continuous case examples. The text i…
Designed for a senior level course in advanced accounting, this text delivers a balanced and detailed approach to the conceptual and technical aspects of advanced accounting. Reflective of the current state of the international accounting landscape, this new edition discusses the upcoming globalization of accounting standards with frequent references to the FASB's new Codification system and wi…
Do you know a teen that's been bitten by the acting bug? Here's just the book they need! Acting for Young Actors, aimed at teens and tweens, lets kids hone their skills and develop their craft. It begins with the five W's: WHO am I? WHAT do I want? WHY do I want it? WHERE am I? WHEN does this event take place? Sounds basic - but many young child actors are told simply to "get up there and act."…
Aspiring film and television actors will discover exercises for relaxing the face to achieve maximum expressiveness; maintaining proper eye focus in front of the camera and conveying the "beats" of a scene, even in the shortest takes. They'll also learn tested techniques for adapting to the styles of different directors; modulating voice and breath for maximum effect; preparing for the first da…
"A guide to acting theory written specifically for animators"--
Gain a strong understanding of the accounting information systems and related technologies you'll use in your business career with Hall's leading ACCOUNTING INFORMATION SYSTEMS, 9E. You'll find a unique emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities of accountants as end users of systems, systems designers, and auditors. T…
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For undergraduate and graduate courses in Accounting Information Systems (AIS). A market-leading text with the most comprehensive, flexible coverage of AIS available Accounting Information Systems delivers the most comprehensive and flexible coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual cou…
For undergraduate and graduate courses in AIS The market-leading text with the most comprehensive, flexible coverage of AIS available. This market-leading text delivers the most comprehensive and flexible coverage of the our major approaches to teaching AIS, while allowing instructors the flexibility to reorder chapters and focus the material to suit their individual course needs. This new edit…
This book introduces challenging accounting concepts with examples that are familiar to the student.Including the complete text that will help students come to class better prepared for lectures and track progress throughout the course.