-- Study guide / prepared by Sandra Strassar.
Help your students see the light. With its myriad of techniques, concepts and formulas, business statistics can be overwhelming for many students. They can have trouble recognizing the importance of studying statistics, and making connections between concepts. Ken Black's fifth edition of Business Statistics: For Contemporary Decision Making helps students see the big picture of the business st…
Introduction to business research - The design of business research - The sources and collection of data - Analysis and presentation of data - Case index.
Packed with cases, exercises, simulations, and practice tests, the market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 11th Edition, thoroughly covers the complex environment in which managers confront ethical decision-making. Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful…
For courses in Business Communication. Technology and communication intersect to prepare students for the workplace Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering t…
For courses in Business Communication. The Ever-Changing Mold of Modern Business Communication Business Communication Today continually demonstrates the inherent connection between recent technological developments and modern business practices. With each new edition, this text addresses the most essential changes in technology and how they impact the business world, while still addressing time…
The classic visual guide to the basics of building construction, now with a 3D digital building model for interactive learning For over three decades, Building Construction Illustrated has offered an outstanding introduction to the principles of building construction. This new edition of the revered classic remains as relevant as ever, providing the latest information in Francis D.K. Ching's si…
"Broadcast News Handbook will make students and professionals better writers and better broadcast journalists.
Updated in its 5th edition, Papper's Broadcast News and Writing Stylebook is the first and most widely used handbook in broadcast news. This book clearly and concisely outlines the rules of broadcast news writing, reporting, grammar, style, and usage. With chapter-by-chapter coverage of story types, from business stories to crime and legal reporting, education, government, health, the environme…
Papper's Broadcast News and Writing Stylebook is the go-to handbook in broadcast news, and with the updates in the 6th edition, it is sure to continue this legacy. Through clear and concise chapters, this text provides the fundamental rules of broadcast news writing. It covers various fields across the board, including crime and government, weather, education, health, and sports. Within each fi…
Allows for greater tactical discussion based on similarities within each group (e.g., the one chapter onprint combines former chapters on newspaper and magazine; broadcast merges radio and TV; and, digital addresses the expansion of on-line and off-line digital media); completely new interior design with numerous 4-color inserts to showcase sample ads; and, end-of-chapter exercises, designed fo…
Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-wi…
“An eminently useful text for television and Web journalism. No other text does such thorough job of integrating new media into traditional TV reporting. The authors' blog is a great way to keep updated and introduce current material into the class, and the online interactive workbook has some truly inventive exercises.” - Michael Cremedas, Syracuse University This fully updated Third Editi…
The Tenth Edition of Advanced Financial Accounting is an up-to-date, comprehensive, and highly illustrated presentation of the accounting and reporting principles and procedures used in a variety of business entities. This edition continues to provide strong coverage of advanced accounting topics, with clarity of presentation and integrated coverage based on continuous case examples. The text i…